Viacom18 announced a new rights deal that will see MotoGP exclusively live-streamed on JioCinema and Sports18. The coverage will tip off with the Grand Premio de Portugal. The network will offer an exhaustive live presentation that will include practice sessions on Friday and Saturday, qualifying and the Sprint on Saturday and the main […]
McLaren Racing signs Salesforce as official partner
McLaren Racing will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences. Salesforce will help McLaren deepen the relationship with […]
Federer-backed brand On signs world number one Iga Świątek and Ben Shelton
Swiss sportswear brand On has signed the women’s world number one ranked player, Poland’s Iga Świątek and American rising star Ben Shelton as it expands its presence in professional Tennis. World No.1 and three-time Grand Slam Champion Iga Swiatek said: “I’m very excited to be the first female player to join with On. And […]
AFF signs MNC Group as the exclusive media rights partner
The ASEAN Football Federation (AFF) has announced MNC Group as the exclusive media rights partner for the AFF Mitsubishi Electric Cup in Indonesia. Brokered by SPORTFIVE, the deal covers the next two editions of the football competition, starting with the AFF Mitsubishi Electric Cup 2022 scheduled to take place from 20 December 2022. As […]
PFL inks multi-year deal with Celsius
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a multi-year deal with CELSIUS Essential Energy to become the Official Energy Drink Partner of the PFL. To kick off the expansive agreement, CELSIUS® will be the presenting partner of the 2022 PFL World Championship taking place this Friday, […]
Golden State Warriors to work with Confirmed360 for MVP Experiences
The 2022 NBA Champion Golden State Warriors has announced a partnership with Confirmed360, an elite curator of coveted experiences and unparalleled access to live events and entertainment, to bring fans the ultimate MVP Experience. As the Official Experience Provider of the Golden State Warriors and Chase Center, Confirmed360 will offer exclusive, one-of-a-kind experiences during […]
Bonhoms becomes the official auction partner of F1
Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]
Wolves sign AstroPay as principal shirt sponsor
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor. The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]
Bologna FC signs Cazoo as main partner and new shirt sponsor
Bologna Fc and Cazoo (www.cazoo.com) have signed a multi-year agreement, that will see Europe’s leading online used car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, become the main partner and new shirt sponsor of the Serie A Italian football club. From the start […]
Philadelphia Eagles becomes the first NFL club to enter the Ghana market
The NFL has approved four new International Home Marketing Areas (IHMA) with the Los Angeles Rams adding New Zealand as their fourth IHMA and the Philadelphia Eagles granted access to Australia, New Zealand, and Ghana — the first NFL club to enter a market in Africa. The expanded program now includes 19 teams granted […]