McLaren Racing signs Salesforce as official partner

McLaren Racing will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team.   The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences.   Salesforce will help McLaren deepen the relationship with […]

PFL inks multi-year deal with Celsius

The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a multi-year deal with CELSIUS Essential Energy to become the Official Energy Drink Partner of the PFL.   To kick off the expansive agreement, CELSIUS® will be the presenting partner of the 2022 PFL World Championship taking place this Friday, […]

Golden State Warriors to work with Confirmed360 for MVP Experiences

The 2022 NBA Champion Golden State Warriors has announced a partnership with Confirmed360, an elite curator of coveted experiences and unparalleled access to live events and entertainment, to bring fans the ultimate MVP Experience.   As the Official Experience Provider of the Golden State Warriors and Chase Center, Confirmed360 will offer exclusive, one-of-a-kind experiences during […]

Bonhoms becomes the official auction partner of F1

Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]

Wolves sign AstroPay as principal shirt sponsor

Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor.   The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]

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