Food delivery brand Zomato has announced up to 10 days of “period leave” per year for its female employees, including transgender people as part of an effort to combat what it said was stigma around the issue. In an email to its employees, Zomato’s CEO Deepinder Goyal wrote:”There shouldn’t be any shame or stigma attached […]
Real Madrid partners FundingBox to fund European innovation projects for start-ups
Real Madrid Next and FundingBox have struck a collaboration agreement for the funding and development of European innovation projects for start-ups. The link-up has a value of up to €9 million over the next three years. FundingBox will invest up to €4.5 million in the start-ups involved in the programme and will help them to […]
ASEAN, FIFA & football stars unveil campaign to promote healthy lifestyle amidst COVID-19
ASEAN, FIFA and football stars have unveiled a joint awareness campaign to promote healthy and active lifestyles during COVID-19. The Association of Southeast Asian Nations (ASEAN) and the Fédération Internationale de Football Association (FIFA) have launched #BeActive videos featuring regional football stars as part of a joint campaign encouraging ASEAN citizens to lead healthy and […]
LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity
Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]
Investors put pressure on Nike, FedEx & Pepsi to end association with Washington Redskins
Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]