Shuttlerock has been recognized as an official TikTok Creative Partner, among the first in a new partnership program developed by the short-form video platform.
The new partnership will enable brands of all sizes to produce high-quality video ads that appeal to TikTok’s unique and highly engaged audience.
Shuttlerock not only transforms existing assets – such as long-form video or static images – into #ForYou-worthy TikTok videos, but in a world where video is traditionally horizontally, optimizes for vertical-specific placements and TikTok creative best practices.
To leverage the Creative Partnership even further, an API integration was developed between the company’s proprietary tech solution, Shuttlerock Studio, and TikTok’s recently launched Ads Manager. This integration provides brands the ability to order, revise and ultimately deploy TikTok-optimized video ads directly, seamlessly, and at scale, offering a complete end-to-end creative solution for TikTok advertisers.
Shuttlerock’s VP of Partnerships, Cam Burns, comments on the announcement: “TikTok is an extremely exciting addition to our list of partners, and we are looking forward to working with brands from all corners of the globe in harnessing the power of TikTok through the creation of fun, vibrant vertical video ads.”
Burns continues, “Ever since mid-2019, our in-house creative teams have been working on a number of projects for early adopters of TikTok ads, and we are now primed and ready to ramp this up as an increasing number of brands seek video assets for use on the platform. With our unique ability to transform existing brand assets, whether they be static imagery or long-form video, into high-quality vertical video ads, we enable brands of all the shapes and sizes to develop handcrafted TikTok ads.”
Shuttlerock’s growing scope within the world of short-form video production is increasingly evident. With the new TikTok partnership complementing existing Shuttlerock partnerships with Facebook, Instagram, YouTube, Pinterest, and Hulu, the company has developed a scalable solution that provides brands with a one-stop-shop for all of their digital creative needs.
