Seattle Sounders FC and Providence, a not-for-profit health system serving the Western United States, has announced a new partnership that brings together two community-oriented organizations in a dynamic agreement, centered upon driving meaningful impact in the area of youth mental health and wellness. Through this relationship, Providence and Sounders FC are working hand-in-hand with […]
Indian app Pixstory pitches for a cleaner social media at Arsenal match
Pixstory app took the centre-stage at the much-anticipated Arsenal vs Manchester United game at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make […]
FIH to work with JSP Foundation on development programs
The International Hockey Federation (FIH) has signed a partnership with JSP Foundation for its development programs. FIH will be working closely with JSP Foundation for some of its key initiatives for hockey development over the coming months. This partnership will also see the JSP Foundation coming onboard the ongoing FIH Odisha Hockey Men’s […]
Dan Gilbert, John Burbank among investors of Courtside Ventures $100m fund
Courtside Ventures, the leading early-stage VC firm investing in category-defining companies across sports, gaming and lifestyle has announced its $100M Fund III. Fund III investors include a globally diverse group of industry leaders across professional sports team owners, athletes and industry executives. Team owners include Tony Ressler (Co-Founder & Executive Chairman of Ares Management and […]
LIV Golf signs multi-year broadcast deal for US with the CW Network
LIV Golf and The CW Network have entered into LIV’s first-ever U.S. broadcast television and streaming agreement. After a competitive bidding process, LIV Golf has awarded the rights to its live event coverage in a multi-year partnership to The CW. Beginning with the 2023 LIV Golf League season, The CW will air all 14 […]
NBA signs strategic partnership with StellarAlgo
StellarAlgo has entered a multi-year, league-wide strategic partnership with the National Basketball Association (NBA). This agreement will provide all 30 NBA teams with access to the industry-leading StellarAlgo Platform to power better engagement with basketball fans whether in-venue or elsewhere. The company currently has direct, long-standing relationships with four NBA teams: the Brooklyn Nets, […]
Infront Bettor partners multiple bookmakers like Tipsport and Admiral
Infront Bettor, the new betting-focused division of Infront, has secured partnerships with a number of new betting industry clients since launching in September 2022. Key clients include Admiral, Bilyoner, Tipsport, Kaizen Gaming (Betano, Stoiximan), Superbet, Napoleon and Winamax. The new clients now provide sports fans access to over 18,000 hours of content per year […]
BLAST agrees partnership extension with A.P.Moller-Maersk
Esports entertainment company BLAST has agreed a partnership extension with global logistics company A.P. Moller – Maersk for a second year. The deal ensures the Maersk brand will continue to feature across BLAST Premier physical and digital platforms for the 2023 season, which reaches over 150 territories around the world. In 2022, BLAST became the […]
FA launches a revamped England Football Learning website
The FA’s education arm, England Football Learning, has relaunched its website learn.englandfootball.com, with the easy to navigate new site offering a breadth of learning resources and courses. The website replaces the previous platform for coaches, The Boot Room, and aims to support the development of coaches and wider footballing roles at all levels of […]
The British & Irish Lions extends Fanatics partnership until 2030
The British & Irish Lions and Fanatics, a digital sports platform and global leader in licensed sports merchandise, have announced a long-term extension to their eCommerce and manufacturing partnership, which will run until 2030 and include the 2025 and 2029 British & Irish Lions Tours. The partnership extension which will see Fanatics retain exclusive […]