Infront Bettor, the new betting-focused division of Infront, has secured partnerships with a number of new betting industry clients since launching in September 2022. Key clients include Admiral, Bilyoner, Tipsport, Kaizen Gaming (Betano, Stoiximan), Superbet, Napoleon and Winamax.
The new clients now provide sports fans access to over 18,000 hours of content per year from over 30 rights holders worldwide. This includes the English Carabao Cub, the Coupe de France, the Turkish Super Lig and Infront’s historic pedigree of ice hockey rights such as the IIHF Ice Hockey World Championship and the Champions Hockey League (CHL).
Since launch, Infront Bettor has delivered over 250 million views of its streams, reaching bettors in over 25 territories, a number that is expected to grow exponentially as football competitions restart post-World Cup.
Chris Catling, Head of Infront Bettor, said: “This is a statement of intent following the launch of Infront Bettor in September and these are significant agreements for the organisation. All our new partners have a high-level of service provision and we are delighted that our content portfolio and service is being recognised for its quality already.”
Tipsport, the largest betting company in the Czech Republic and Slovakia, was one of the first bookmakers to reach an agreement with Infront Bettor.
Petr Komárek, Head of Data & Streaming, Tipsport said: “A fundamental part of our service is to provide bettors with quick and reliable access to a broad range of sports events, specifically ice hockey, on a regular basis. This new agreement with Infront allows us to do just that, and the combination of a robust and dependable platform which offers a wide array of content adds value to our offering for customers.”
Infront’s relationship with TipSport is a broad one having previously brokered several sponsorship partnerships with them, most notably the European Handball Federation and the CHL. It is a one example of how the Group is bringing a content relationship together with existing sponsorship opportunities.
Kaizen Gaming, one of the fastest growing gametech companies intenationally, operating market leading brands Betano and Stoiximan, is using its deal with Infront Bettor to expand the portfolio of sports it can stream to bettors in Brazil, Bulgaria, Canada, Chile, Cyprus, Ecuador, Greece, Peru, Portugal and Romania.
Kostas Diorelis, Director of Trading, Kaizen Gaming said: “Kaizen Gaming is expanding rapidly across Europe, North and South America. To reach our growing customer base we need to provide a broad portfolio of high-quality content to bettors and this is where Infront can make a difference.”
Superbet is one of Romania’s largest online gaming companies and has a presence across Europe.
Ivan Gojic, Head of In-Play Trading at Superbet Group, said “Our focus is our customers. To deliver ‘better than you expect’, to really give our customers that feeling of ‘Super’ across all of our products and markets – and fast, accessible streaming is a core part of this. The expanded offering we can now provide through our agreement with Infront allows us to continue to push and grow our streaming portfolio to remain a market leader in all territories we operate in.”
Content agreements with all partners include 24/7 round-the-clock technical support on the dedicated video platform used to distribute the low latency stream to all clients. The integration of the platform includes a mapping solution which makes booking, data integration and broadcasting content easy.
Infront Bettor is part of the Group’s Media, Betting and Technology unit led by Amikam Kranz as Vice President.
Kranz said: “This is great news for Infront and I’m delighted to see a benchmark being laid down already in such a short time. It is just one step within the strategy of the Group’s Media, Technology and Betting unit as we look to continue to build a holistic service for our current and future partners.”