Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia. The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]
Manchester United signs global partnership with Wow Hydrate
Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner. This new collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with […]
Formula G names Nick Heidfeld as co-founder
Formula G has announced Nick Heidfeld as a Co-Founder of the ground-breaking motorsports series which will launch in 2024 and is set to shake up the electric racing ladder. With his appointment working alongside Dilbagh Gill, Formula G’s CEO and other Co-founder, Heidfeld as a highly decorated racing driver who competed at multiple levels […]
AC Milan expands global footprint with Casa Milan Dubai
AC Milan is proud to announce the opening of Casa Milan Dubai, the new Home of the Rossoneri in the Middle East, which marks a significant milestone in the Club’s strategic global expansion and stands as a testament to the Rossoneri’s new evolution phase under the leadership of RedBird Capital. Casa Milan Dubai solidifies […]
Skechers to sponsor four prominent winter sports
Infront has secured SKECHERS as a sponsor across four prominent winter sports as the world’s leading American athletic footwear brand looks to reposition its sport sponsorship strategy. SKECHERS will sponsor a total of 23 FIS Nordic Skiing and 11 FIS Alpine Skiing races across the 2023/24 season. The agreement comes shortly after it […]
San Francisco 49ers ink partnership with Foliatti Casino
The San Francisco 49ers have announced a new partnership with Foliatti Casino, a Mexico-based casino brand with more than 15 years of market leadership. The collaboration marks the first of its kind across the league and underscores the team’s ongoing commitment to bringing the team closer to its Mexican fanbase. As part of this unique […]
Federal Bank Lucknow Run saw more than a thousand run for good health
The most awaited and renowned event of Lucknow city, ‘Federal Bank Lucknow Run’ was organized on Sunday 05 November 2023, at GD Goenka Public School located in Sushant Golf City, Lucknow. The organizer of this run was ‘The Centrum’ Lucknow. ‘Federal Bank Lucknow Run’ is an annual event and is recognized by the ‘World […]
Iga Swiatek becomes Visa’s global ambassador
Visa, a global leader in digital payments, welcomed tennis champion Iga Swiatek to its diverse and impressive roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. Team Visa helps athletes thrive personally and professionally, providing financial support, assistance with philanthropic endeavors, financial literacy […]
BeIN Sports to broadcast Bundesliga in APAC
From the start of the 2023-24 season, beIN SPORTS will be the official broadcaster of the Bundesliga and Bundesliga 2 in 10 territories across the APAC region, after Bundesliga International agreed a three-year deal with the multi-platform sports media company. The deal includes Australia, New Zealand, Brunei, Cambodia, Hong Kong, Laos, Malaysia, Philippines, Singapore, […]
FairStreet Sports onboards The Playknox as media partner for MotoGP India
FairStreet Sports Pvt. Ltd, the organizer of the maiden MotoGP Bharat race in India has onboarded media and communication brand The Playknox as one of its media partner. Moto GP Bharat this year will be hosted at the Buddh International Circuit in Noida from September 22 to September 24. Fans can watch the junior […]