NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029. Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club competitions, as well as be the Presenting Partner of the first […]
Aditya Birla Group invests Rs. 125 cr in Virat Kohli’s WROGN
TMRW House of Brands, an Aditya Birla Group Venture, announced the expansion of its portfolio with an INR 125Cr investment in Accel and Virat Kohli backed WROGN. Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. […]
Red Bull acquires minority stakes in Leeds United Football Club
Leeds United Football Club has signed a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on […]
ICC extends multi-year partnership with FanCraze
The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024. The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring […]
WTA inks multi-year partnership with the Public Investment Fund
The Public Investment Fund (PIF) and the WTA has unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. The partnership will also enhance and develop initiatives that support players at all levels. As a Global […]
“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung
Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]
MotoGP to fly with Qatar Airways
MotoGP will do so in partnership with Qatar Airways and Qatar Airways Cargo, joining the airline’s portfolio of premium sports partnerships. With nearly 170 destinations in its network, Qatar Airways’ seamless connectivity in various destinations across the world will be of great benefit to MotoGP, the pinnacle of motorcycle racing. This new multi-year partnership will […]
Infosys signs three-year partnership with Formula E
Infosys, a global leader in next-generation digital services and consulting has announced a strategic three-year partnership with the ABB FIA Formula E World Championship, the global motorsport championship for electric cars, as its official Digital Innovation Partner. Through this collaboration, Infosys will provide in-race analytics, unlock fan engagement experiences, and enhance sustainability reporting and tracking […]
Assen to continue hosting MotoGP until 2031
A new agreement between MotoGP™ and the TT Circuit Assen confirms the classic Dutch venue on the MotoGP™ calendar until 2031, extending its previous agreement that ran until 2026. Assen is a fan favourite thanks to its incredible layout, fantastic atmosphere and unique final chicane, the latter of which has been the stage for many […]
American Express backs women in sport through F1 Academy partnership
F1 ACADEMY has announced that American Express is an Official Partner of F1 ACADEMY for the 2024 season. After becoming the Official Payments Partner of Formula 1 in the Americas last year, American Express is now joining forces with F1 ACADEMY in a collaboration dedicated to powerfully backing women in sport. British driver […]