Kirsty Coventry becomes the first woman to serve 10th President of the IOC

Kirsty Coventry has been elected the 10th President of the International Olympic Committee. The 41-year-old Zimbabwean was chosen in a secret ballot of seven candidates at the 144th IOC Session being held in Costa Navarino, Greece, on Thursday (20 March), for an eight-year term of office. President-elect Coventry replaces outgoing President Thomas Bach, who was […]

Torrent Group acquires 67% stake in IPL team Gujarat Titans from CVC Capital

Diversified conglomerate Torrent Group with businesses in healthcare and energy sectors has acquired 67% majority stake in Indian Premier League (IPL) franchise Gujarat Titans. Torrent will acquire the stake in Gujarat Titans from Irelia Company after it receives the necessary approvals. Meanwhile, reports stated that the Board of Control for Cricket in India (BCCI) whose […]

Liverpool FC gets back with Adidas

Liverpool FC and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club’s official kit partner. From August 1, 2025, LFC will wear the iconic three stripes for the third time in its illustrious history, with adidas supplying a range of match kit, training kit and culture […]

SportsIQ India Announces Masterclass Series on Commercialization in Sports

SportsIQ India, a leading platform for sports industry professionals, is thrilled to announce its exclusive Masterclass Series – Commercialization in Sports. This two-day event, scheduled for April 12-13, 2025, at the prestigious Cricket Club of India in Mumbai, aims to equip participants with practical skills and actionable insights to excel in the rapidly evolving sports industry. […]

PSV inks strategic commercial partnership with Wasserman

PSV has entered into a strategic partnership with global sports, music and entertainment company Wasserman to strengthen the club’s commercial strategy. This collaboration is aimed at maximizing PSV’s commercial success through a comprehensive consulting process of commercial evaluation, partnership strategy development and go-to-market planning. Wasserman will begin by evaluating PSV’s current commercial performance, including a […]

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