ICC extends multi-year partnership with FanCraze

The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024. The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring […]

“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung

Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]

MotoGP to fly with Qatar Airways

MotoGP will do so in partnership with Qatar Airways and Qatar Airways Cargo, joining the airline’s portfolio of premium sports partnerships. With nearly 170 destinations in its network, Qatar Airways’ seamless connectivity in various destinations across the world will be of great benefit to MotoGP, the pinnacle of motorcycle racing. This new multi-year partnership will […]

Infosys signs three-year partnership with Formula E

Infosys, a global leader in next-generation digital services and consulting has announced a strategic three-year partnership with the ABB FIA Formula E World Championship, the global motorsport championship for electric cars, as its official Digital Innovation Partner. Through this collaboration, Infosys will provide in-race analytics, unlock fan engagement experiences, and enhance sustainability reporting and tracking […]

Assen to continue hosting MotoGP until 2031

A new agreement between MotoGP™ and the TT Circuit Assen confirms the classic Dutch venue on the MotoGP™ calendar until 2031, extending its previous agreement that ran until 2026. Assen is a fan favourite thanks to its incredible layout, fantastic atmosphere and unique final chicane, the latter of which has been the stage for many […]

Man City bets on digital collectible platform Quidd

Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology.   The […]

Juventus onboards Two Circles to explore innovative partnerships

Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme.   This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven […]

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