The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) signed a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms […]
LaLiga North America partners Verizon to grow visibility in US
LaLiga North America has agreed a multi-year partnership with Verizon, exclusive to the United States. The partnership will aim to offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all […]
European Cricket Network signs Dream 11 as the ‘Official Fantasy Game’
European Cricket Network (ECN) has partnered with Indian fantasy game platform Dream 11. As part of the partnership, Dream 11 will become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. Apart from being the ‘Official Fantasy Game’, Dream11 will also be the ‘Title Sponsor’ for all the […]
Oreo urges people to stay playful and ‘Disconnect to Connect’
Oreo India is urging people to disconnect from technological devices and connect with their loved ones. The video titled ‘Email’ , created by FCB Interface features a father so engrossed in his laptop that he dismisses his daughter’s request to play with him. The daughter then keeps an oreo cookie inside an envelope with Email […]
Whisper unveils campaign to highlight the issue of drop out due to period
Whisper, India’s feminine care brand has unveiled a campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to […]
FC Bayern Munich agrees partnership with Google
FC Bayern Munich has partnered with Google with the aim of expanding territories in the future. As part of the partnership, Google are launching a voting campaign around the club’s 120th anniversary where FC Bayern fans will be able to vote for their most emotional moment in the club’s history using Google Voting. This will […]
Just Eat partners Notpla for eco-friendly takeaway boxes
Just Eat and Notpla have partnered to create eco-friendly seaweed-lined takeaway box. The box is fully recyclable and can decompose in four weeks in a home compost. It is estimated that 500 million plastic takeaway boxes are used across the UK takeaway industry each year, and even if these plastic boxes get reused multiple times, […]
Watford FC to fly with American Airlines
Watford Football Club has named American Airlines as its Official Airline Partner for the 2019/20 season. The partnership will aim for the Hornets to engage with a significant number of American Airlines customers worldwide, with the football club’s own content and highlights being placed on the flight entertainment systems and in the on-flight magazine. Furthermore, […]
Olympique de Marseille names Hotels.com as accommodation partner
Hotels.com and Olympique de Marseille signed an Official Partnership which will see Hotels.com become the “Official Accommodation Partner of Olympique de Marseille” for the next three years. As part of the agreement, Hotels.com will have their logo emblazoned on both the home, away and third kit shorts of all senior teams competing in Ligue 1 […]
Man United partners Cadbury to address the issue of loneliness among older people
Cadbury and Manchester United teamed up to promote Cadbury’s ‘Donate your words’ campaign, which highlights the issues of loneliness amongst Britain’s older generation. As part of the partnership, Eleven ‘Guests of Honour’ were invited to stand on the Old Trafford pitch and shake hands with the Manchester United first team ahead of their match against […]