Mercedes-Benz EQ names NEOM as principal partner

NEOM Company (NEOM) and Mercedes-Benz Formula E Limited have signed a long-term agreement whereby NEOM will be a Mercedes EG team partner for Formula E. The alliance begins with a multi-season relationship with the Mercedes-Benz EQ team for Formula E with NEOM as the new lead partner. It offers opportunities for knowledge transfer and education […]

Twitter tests disappearing tweets called Fleets in Brazil

Twitter has revealed that its testing stories like feature called Fleet in Brazil. According to Twitter product head Kayvon Beykpour: “Fleets are a way to share fleeting thoughts. Unlike Tweets, Fleets disappear after 24 hours and don’t get Retweets, Likes, or public replies– people can only react to your Fleets with DMs. Instead of showing […]

MLB signs Google Cloud as official cloud data and analytics partner

Google and Major League Baseball (MLB) have agreed a multi-year collaboration to upgrade MLB’s business processes and support next-level experiences that inspire fans around the world. Google Cloud will become MLB’s Official Cloud and Cloud Data and Analytics partner, with MLB’s business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on […]

Messi, Pogba & Martens team up for Lay’s United

Lay’s unveiled its 2020 football campaign as part of its ongoing partnership with the UEFA Champions League, which runs until 2021. The 60 second spot sees six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a […]

WTA partners Lilly Pulitzer for youth empowerment initiative

Lilly Pulitzer, the Palm Beach-inspired fashion brand has partnered with the WTA (Women’s Tennis Association), for a youth empowerment initiative, aimed to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign. Lilly Pulitzer will also serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season. Beginning […]

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