Google CEO Sundar Pichai has announced a $10 billion Google for India Digitization Fund to help accelerate India’s digital economy. Today, 26 million SMBs are now discoverable on Search and Maps, driving connections with more than 150 million users every month. What’s more, small merchants across the country are now equipped to accept digital payments. […]
Birmingham 2022 and CGF Partnerships names Sunset+Vine as host broadcaster
Birmingham 2022 and CGF Partnerships (CGFP) have appointed world-leading sports broadcast production company Sunset+Vine as Host Broadcaster, responsible for delivering coverage of the Commonwealth Games to a global audience of more than 1.5 billion. The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]
FIFA and EA Sports to extend eChallenger Series
FIFA and EA SPORTS are extending the FIFA eChallenger Series this weekend to host a day of special inter-nation matches between China PR and Korea Republic. Following the success of the first-ever FIFA-organised EA SPORTS FIFA Online 4 program last month, which has attracted over 23 million online views so far, the extended FIFA eChallenger […]
IOC extends TOPS partnership with Atos until 2024
The International Olympic Committee (IOC) has extended its TOPS partnership with digital transformation global leader Atos through to 2024, looking to further support the digital transformation of the Olympic Games as the lead integrator for technology and to keep fulfilling its role in securing the IT infrastructure for the Olympic Winter Games Beijing 2022 and […]
Nike introduces concept store in China as part of digital transformation
Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects […]
WTT signs strategic partnership with IMG
World Table Tennis (WTT) has entered into a broad, long-term strategic partnership with IMG, a global leader in sports, fashion, events and media. The extensive alliance, which commences in January 2021, includes global media rights development and distribution, production oversight of WTT events, betting data and streaming rights for IMG Arena, non-exclusive sponsorship representation, as […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]
Real Madrid partners KOK Sports to develop unique content
Real Madrid and KOK Sports have signed an agreement that will see the Asian firm become the new official regional sponsor for the betting sector in Asia from the 2020/21 season. The partnership between Real Madrid and KOK Sports, a leader in the entertainment industry, will run for the next three seasons (2020/21, 2021/22 and […]
Instagram rolls out ‘Reels’ in India to capture the space left by TikTok
To capture the vacant space left post TikTok exit, Instagram has rolled out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio to its user base in India. The Facebook-owned service first began testing Reels, which has been widely referred as “TikTok […]