Tesla founder Elon Musk joined Twitter employees in supporting the hashtag #WeBackJack trending on Twitter. The trend comes after reports of activist investor Elliott Management who had taken a $1-billion stake in Twitter, was seeking to replace four directors, as well as Dorsey. Twitter has come under intense criticism in recent years over the platform’s […]
UCI partners Discovery to promote UCI Track Cycling World League
Union Cycliste Internationale (UCI) and Discovery have unveiled a new UCI Track Cycling World League which is set to debut in the 2021-2022 season. Under the agreement, signed at the 2020 UCI Track Cycling World Championships presented by Tissot in Berlin, Germany, the management, TV production and distribution of the new UCI series will be […]
ATP World Tour renews partnership with FedEx
ATP World Tour and FedEx Express have agreed a sponsorship renewal. While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings. Wouter Roels, SVP Marketing International, FedEx Express said: Since we started our journey as Official […]
Facebook India unveils ‘More Together’ campaign for Holi
Facebook India has unveiled ‘More Together’ campaign, to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The campaign for the Facebook App aims to share stories that celebrate and highlight the power of connections.The campaign for India has been conceptualised and executed by […]
BWF books Stay22 as official travel solutions partner
Badminton World Federation (BWF), has named Stay22, the map-based travel solutions company as its official travel solutions partner for all 2020/21 events. The new partnership means Stay22 will benefit from broad brand exposure across the whole of the Asia-Pacific region. The focus will be on the BWF’s social media platforms as well as on each […]
NBA signs New Balance as Official Marketing Partner
The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) signed a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms […]
LaLiga North America partners Verizon to grow visibility in US
LaLiga North America has agreed a multi-year partnership with Verizon, exclusive to the United States. The partnership will aim to offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all […]
European Cricket Network signs Dream 11 as the ‘Official Fantasy Game’
European Cricket Network (ECN) has partnered with Indian fantasy game platform Dream 11. As part of the partnership, Dream 11 will become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. Apart from being the ‘Official Fantasy Game’, Dream11 will also be the ‘Title Sponsor’ for all the […]
Oreo urges people to stay playful and ‘Disconnect to Connect’
Oreo India is urging people to disconnect from technological devices and connect with their loved ones. The video titled ‘Email’ , created by FCB Interface features a father so engrossed in his laptop that he dismisses his daughter’s request to play with him. The daughter then keeps an oreo cookie inside an envelope with Email […]
Whisper unveils campaign to highlight the issue of drop out due to period
Whisper, India’s feminine care brand has unveiled a campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to […]