FIBA 3×3 and KARL LAGERFELD have announced a unique partnership for the FIBA 3×3 2024 season that celebrates the urban culture of basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time. […]
Akhil Reddy of Racing Promotions on Formula 3 in India, celebrity ownership and corporate investment
India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. Racing Promotions Private […]
Silver Lake acquires Endeavour at an equity value of $13bn
Endeavor Group Holdings, a global sports and entertainment company has announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional anchor investors. Under the terms of the agreement, Silver Lake will acquire 100% of the […]
Inter Miami CF signs Duracell as official power partner
Inter Miami CF announced a multi-year partnership, with battery brand, Duracell solidifying the brand as its Official Power partner. The two have joined forces to power players, fans and the broader community. While Duracell, one of the leading battery manufacturers in the world, has a well-established presence in sports and elite athlete partnerships, this marks […]
F1 Academy onboards beauty brand Charlotte Tilbury as a partner
F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024. The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship. Charlotte Tilbury is […]
World Curling partners with StreamAMG to relaunch The Curling Channel
Word Curling has partnered with StreamAMG to relaunch their streaming platform, The Curling Channel, ahead of the World Junior Curling Championships 2024 taking place in Lohja, Finland. The service will be powered by StreamAMG’s new BLAZE platform and will offer all of World Curling’s live and on-demand content. As part of World Curling’s Big Ideas […]
McLaren signs Ecolab as official partner
McLaren Racing has announced Ecolab as an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Ecolab, a global leader offering water, hygiene and infection prevention solutions, will support McLaren on its sustainability mission and journey towards net zero emissions. The multi-year partnership with Ecolab will support the […]
FIBA Intercontinental Cup, Basketball Champions League enter strategic partnership with TEAM
FIBA ClubCo, the entity that was formed by FIBA and investment company GCBH LP has entered a strategic partnership with TEAM Marketing, the global sports marketing agency, through 2028. TEAM will advise FIBA ClubCo on strategy as well as market sponsorship rights for its key properties. During the first phase of their partnership, TEAM will […]
Envision Racing inks multi-year deal with Superdry
Envision Racing is delighted to announce a multi-year partnership with British fashion brand, Superdry, beginning from Season 10 of the FIA Formula E World Championship. Superdry will supply the World Champions team kit with a 10-piece exclusive capsule range of high-performance products. The two brands will collaborate on their shared missions around sustainability, leveraging the […]
Football Australia inks ten-year extension with Nike
Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia. The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]