FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
Spotify becomes official audio streaming partner of FC Barcelona
FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and […]
FC Barcelona bolsters esports portfolio with Gamers Hub Media Events Europe partnership
FC Barcelona takes another step towards establishing their esports division by signing their first ever partnership deal in this sector with Gamers Hub Media Events Europe (GMHE). An unprecedented deal with which Barça takes the lead in the eSports sector by signing a first of its kind partnership agreement. Within the framework of this […]
FC Barcelona appoints IMG as master licensee in Southeast Asia
Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region. Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and […]
FC Barcelona strikes NFT partnership with Ownix
FC Barcelona has signed a new global partnership agreement with Ownix, a premium marketplace for NFTs based on the standards of the Ethereum blockchain, a platform for sharing data that cannot be manipulated or changed. This is an innovative alliance, with both institutions collaborating to make Barça NFTs based on photos videos featuring iconic […]
Ferran Reverter named as FC Barcelona’s new CEO
FC Barcelona has named Ferran Reverter as CEO after already being invited several times to get to know the club and the new team of directors. He will be reporting directly to the board and its president, Joan Laporta. Reverter replaces the former incumbent Óscar Grau, who remained in the position throughout the transition from […]
FC Barcelona and Rakuten renew partnership until 2022
FC Barcelona and Rakuten, Inc., a global leader in internet services headquartered in Japan, decided on October 9, 2020, to exercise the option included in the original agreement launched in 2017 to extend their partnership for an additional season, once the initial term of the contract expires on June 30, 2021. This means that Barça […]
FC Barcelona gets a unique financing model for Espai Barça based on incremental revenue
The vice-president for finance and real estate and head of the Espai Barça project, Jordi Moix, used his speech to present the financial results for the 2019/20 season and to also deliver an explanation of the current status of the Espai Barça project and the plan to finance its construction. This innovative financial operation remains […]
iQIYI Sports partners FC Barcelona to launch Barca’s official channel on platform
iQIYI Sports, a market-leading online entertainment service in China, and Super Sports Media have entered into a strategic collaboration with FC Barcelona to create the first FC Barcelona Official Channel in China during the 2020/21 season. At present iQIYI Sports has the rights to La Liga until 2021, the 2020 European Cup and other major […]
FC Barcelona becomes first sports club in the world to have over 10 million subscribers on YouTube
FC Barcelona has reached a new landmark in its digital leadership by becoming the first club to have over 10 million YouTube subscribers. Barça’s top spot on the world’s biggest online video service has been consolidated by spectacular growth in the last two years, bothin terms of the number of followers and the number of […]