FC Barcelona has joined forces with Daka for three seasons. This union means the trading card company becomes Barça’s partner for three seasons, until 30 June 2025, with the aim of continuing to bring the Club closer to Chinese fans and growing the Barça brand in the region. Specifically, the Chinese company and […]
Barca Innovation Hub to promote nutrition innovation with Heura Foods
Barça Innovation Hub, FC Barcelona’s sports research, knowledge and innovation platform, has signed a sponsorship agreement with Heura Foods by which the two parties will seek to promote innovation in the field of nutrition to have a positive impact on society. The agreement also provides for the plant-based food company created in Barcelona to […]
Italian fashion brand Herno to dress FC Barcelona players
FC Barcelona and Herno have signed a partnership deal whereby the Italian fashion company becomes the football club’s official Formal Wear partner for the next three season through to 2024/25. The man’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, […]
FC Barcelona inks global deal with Mexican baking brand Bimbo
FC Barcelona and Grupo Bimbo have signed an agreement which makes the Mexican food company and the world’s largest baking company, a Global Partner of the club and the Main Partner of the FC women’s football team, who will wear the global brand BIMBO® on their shirt sleeves. The deal also includes La Masia, […]
Sixth Street acquires an additional 15% share of FC Barcelona’s LaLiga broadcasting rights
FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
Spotify becomes official audio streaming partner of FC Barcelona
FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and […]
FC Barcelona bolsters esports portfolio with Gamers Hub Media Events Europe partnership
FC Barcelona takes another step towards establishing their esports division by signing their first ever partnership deal in this sector with Gamers Hub Media Events Europe (GMHE). An unprecedented deal with which Barça takes the lead in the eSports sector by signing a first of its kind partnership agreement. Within the framework of this […]
FC Barcelona appoints IMG as master licensee in Southeast Asia
Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region. Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and […]
FC Barcelona strikes NFT partnership with Ownix
FC Barcelona has signed a new global partnership agreement with Ownix, a premium marketplace for NFTs based on the standards of the Ethereum blockchain, a platform for sharing data that cannot be manipulated or changed. This is an innovative alliance, with both institutions collaborating to make Barça NFTs based on photos videos featuring iconic […]
Ferran Reverter named as FC Barcelona’s new CEO
FC Barcelona has named Ferran Reverter as CEO after already being invited several times to get to know the club and the new team of directors. He will be reporting directly to the board and its president, Joan Laporta. Reverter replaces the former incumbent Óscar Grau, who remained in the position throughout the transition from […]