Welcome to The Playknox to keep you updated with all the sports business, branding and marketing news from the global realm, with a specific focus on the Indian market.



The Playknox is founded by Taruka Srivastav who is a former Asian Games player ( represented India in Soft Tennis in China). She has more than 10 years of experience working in the media and sports industry working with brands like Manchester United, DFL Digital, BBC, Sportskeeda, The Drum, UNICEF, Odisha Sports and Odisha Tourism. She was India correspondent with The Drum for 2 years where she covered extensive brands and sports business stories.  She has also worked in the Local Organising Committee of FIFA U-17 World Cup and Hockey World Cup 2018.

Her work has been published in Forbes, World Economic Forum, Huffington Post, VICE India, The Times of India, Hindustan Times among others.

She is also a British Council GREAT Scholar. She tweets at @TarukaSrivastav




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