NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029. Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club competitions, as well as be the Presenting Partner of the first […]
How LALIGA is fostering the football ecosystem in India
Since the inception of LALIGA’s operations in India, close to six years ago, the Spanish Football League has built a diverse range of successful partnerships and collaborations that have contributed to a striking increment in LALIGA’s viewership in India and the creation of a dedicated fanbase. Aakriti Vohra, Global Network Delegate of LALIGA in […]
Aston Villa signs Kaizen Gaming as front-of-shirt partner
Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner. The two-year agreement will see the Betano logo feature on the front of Aston Villa’s men’s team’s jerseys starting from the […]
Inter Miami CF signs Duracell as official power partner
Inter Miami CF announced a multi-year partnership, with battery brand, Duracell solidifying the brand as its Official Power partner. The two have joined forces to power players, fans and the broader community. While Duracell, one of the leading battery manufacturers in the world, has a well-established presence in sports and elite athlete partnerships, this marks […]
Sony Networks India acquires exclusive media rights for Bundesliga
Bundesliga International has agreed to a three-year deal with Sony Pictures Networks India (SPN) for the exclusive media rights to broadcast Bundesliga matches in India and the subcontinent, which includes Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka, Afghanistan, and the Maldives. Indian football fans can continue to catch live action from the Bundesliga on Sony […]
Parimatch’s Dmitry Belianin on marketing strategy & how legalising betting can help sports at grassroots level
Parimatch has made a name for itself as one of the world’s leading betting company which boasts of over 2.6 million users across Africa, Asia, Europe, and Latin America. Parimatch’s team of champions included stars like Conor McGregor in his prime, the living legend of boxing Mike Tyson and Dale Willem Steyn, one of the […]
Ligue 1 partners sports marketing agency Revolution to increase exposure
Ligue 1 Uber Eats, one of Europe’s most prominent football leagues, featuring global stars such as Kylian Mbappe, Neymar and Timothy Weah, announced its plans to expand its presence in the United States, aiming to capture the attention of a rapidly growing soccer fan base. By partnering with rEvolution, a leading sports marketing agency, […]
LaLiga , Common Goal and Villarreal CF confirmed for Football Innovation Forum by World Football Summit
LaLiga , Common Goal and Villarreal CF senior executives have been confirmed for Football Innovation Forum by the World Football Summit. This year World Football Summit will travel to Istanbul on the eve of the 2023 UEFA Champions League Final to organize the third edition of Football Innovation Forum, after successfully hosting the two […]
FIFA received four bids for the FIFA Women’s World Cup 2027
Following the invitation to all member associations (MAs) to express their interest in hosting the final competition of the FIFA Women’s World Cup 2027™, FIFA has received a total of four expressions from (in alphabetical order by country): The Royal Belgian Football Association, the Royal Netherlands Football Association and the – German Football Association […]
FC Barcelona to finance Espai Barça for 1.450 billion Euro
FC Barcelona has agreed financing for Espai Barça as planned, ensuring the start of work to renovate Spotify Camp Nou and fulfilling the criteria approved during the referendum. The Club’s assets were not used as a guarantee and a mortgage wasn’t taken out on the stadium. The Club agreed financing with a total of […]