Southampton Football Club has signed learncrypto.com as the club’s Official Training Kit Partner. The free crypto education platform will be the club’s training kit provider for both the first team and the B Team throughout the 2021/22 season, with Ralph Hasenhüttl’s side set to debut the new LearnCrypto-branded training kit ahead of Sunday’s Premier […]
Petrit Berisha | Why NFTs are NOT a passing fad
NFTs are not a passing fad. NFTs are the natural evolution of the way humans create culture and communicate with each other. In the 90s we had the internet. In the 2000s it was social media. Now, it’s NFTs. That’s how big this is. 30-40,000 years ago, before humans could […]
AFC signs Sport 24 as in-flight and in-ship partner
The Asian Football Confederation (AFC) has announced Sport 24 as their in-flight and in-ship partner through to 2024. The IMG-owned and-operated service will broadcast the AFC’s national team and club competitions (excluding domestic rights in China PR, Japan and Australia), including the AFC Asian Qualifiers – Road to QatarTM and the AFC Asian Cup […]
Paris Saint-Germain names Crypto.com as official cryptocurrency platform partner
Paris Saint-Germain (PSG) has signed a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever […]
The Football Association inks charity partnership with Alzheimer’s Society
The Football Association [The FA] and Alzheimer’s Society have today announced a new two-year charity partnership agreement. The FA and Alzheimer’s Society want to ensure that more people from the football community are aware of dementia, come forward for available support and are provided with the help that they need. Over the next two years, […]
Amrit Kumar of Zilliqa: “Our co-created NFT collection featuring James Rodríguez, Diego Costa among others with Polaris will bring footballers monetisation opportunities for their own personal brands”
NFT (Non-Fungible Token) have become the latest rage globally. NFTs are digital assets that serves as a secure record of ownership for an item or collection of items, stored on select blockchain. Zilliqa is a public blockchain platform best known for its early implementation of sharding, a scaling solution that breaks transaction validating nodes in […]
EFL signs PUMA as the official match ball
Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
Christine Kelly, Founder of Little Kickers on tackling COVID19 challenges and global expansion
The Playknox spoke with Christine Kelly, founder and CEO of Little Kickers, a franchising pioneer, the first company in the UK to operate educational football programmes for pre-school children via a far-reaching network of franchisees, and we are now the largest global operator in this space, having established the business in 34 countries. Tell […]
India unveils bid to host AFC Asian Cup 2027
All India Football Federation (AIFF) has formally announced its candidature to host the AFC Asian Cup 2027 and deliver a Brighter Future Together for football in India and across Asia. Unveiling its plans at the launch in New Delhi today, AIFF showcased the unrivalled potential of hosting Asia’s flagship football event in the world’s fastest […]
Atlético de Madrid names ROWE as official partner until 2024
ROWE has entered in partnership with the Spanish “LaLiga” at Club Atlético de Madrid. The ten-time Spanish champion plays in the highest Spanish division, the Primera División, and is famous well beyond its homeland for passionate play and fierce competitive spirit. At the start of the 2020/21 season ROWE became an official partner and sponsor […]