Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
Christine Kelly, Founder of Little Kickers on tackling COVID19 challenges and global expansion
The Playknox spoke with Christine Kelly, founder and CEO of Little Kickers, a franchising pioneer, the first company in the UK to operate educational football programmes for pre-school children via a far-reaching network of franchisees, and we are now the largest global operator in this space, having established the business in 34 countries. Tell […]
India unveils bid to host AFC Asian Cup 2027
All India Football Federation (AIFF) has formally announced its candidature to host the AFC Asian Cup 2027 and deliver a Brighter Future Together for football in India and across Asia. Unveiling its plans at the launch in New Delhi today, AIFF showcased the unrivalled potential of hosting Asia’s flagship football event in the world’s fastest […]
Atlético de Madrid names ROWE as official partner until 2024
ROWE has entered in partnership with the Spanish “LaLiga” at Club Atlético de Madrid. The ten-time Spanish champion plays in the highest Spanish division, the Primera División, and is famous well beyond its homeland for passionate play and fierce competitive spirit. At the start of the 2020/21 season ROWE became an official partner and sponsor […]
Paris Saint-Germain strikes partnership with Yabo Sports for Asia
Paris Saint-Germain, France’s leading football club, and 4th fastest growing sports franchise in the world, have signed a partnership agreement for three seasons with Yabo Sports, the market leader in Asian online betting. Yabo Sports, the online betting platform, ubiquitous throughout the Asian continent, will be able to take advantage of the Parisian club’s ever-increasing […]
Jamshedpur FC CEO on the upcoming ISL season, Atlético de Madrid partnership & women’s football
Jamshedpur FC CEO Mukul Choudhari enumerates how the club is combating COVID-19 challenges, preparation for the upcoming Indian Super League (ISL) in Goa, women’s football among other things in an interview with The Playknow. Excerpts: What has been the impact of COVID-19 on the business model of the team? How are you tackling all […]
Australian Football Federation launches an OTT platform called ÖFB TV
The Austrian Football Federation, the governing body and organiser of Austrian Women’s Bundesliga, the UNIQA ÖFB Cup and national teams, has launched a new OTT platform to provide a new home for Austrian football. Built and operated by StreamAMG in partnership with digital sport specialists RESULT Sports, ÖFB TV offers comprehensive access to the men’s, […]
The Football Association unveils new women’s and girls’ football strategy
The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]
Nasser Al Khori, Qatar 2022’s Generation Amazing Programmes Director on how the initiative aims to empower a million beneficiaries by 2022
Generation Amazing, a football for development initiative established in 2010 as part of Qatar’s successful bid to host the 2022 FIFA World Cup aims to reach a million beneficiaries by 2022. The pandemic may have slowed the process but the team is quite positive to achieve the target and is efficiently working with stakeholders globally. […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]