In a global first, two football clubs, FC Bengaluru United, one of India’s most exciting young football teams, and their international partner, Spanish footballing giant Sevilla FC, will be jointly launching a ‘Football Hackathon – Data Driven Players Performance Assessment’. This online Hackathon will be a unique opportunity to effectively use data science in […]
Argentine Football Association to launch NFT with OneFootball
The Argentine Football Association (AFA) will become the first football federation globally to officially launch a personalised NFT platform with OneFootball. Fans of the Argentine National Team will be able to purchase officially licensed digital collectibles on the platform. The AFA, in association with the world’s largest football media platform, OneFootball, will soon launch […]
EA to move its football games under EA Sports FC brand
Electronic Arts has announced its world-famous football games will move forward under a new EA SPORTS FC™ brand in 2023. The move will enable EA to deliver the world’s biggest interactive sports experience for its growing community in collaboration with 300+ partners across the world of football. “Our vision for EA SPORTS FC […]
Todd Boehly to take control of Chelsea FC for a record $5.4bn
Chelsea Football Club has confirmed that terms have been agreed for a new ownership group, led by Todd Boehly, Clearlake Capital, Mark Walter and Hansjoerg Wyss, to acquire the Club. Of the total investment being made, £2.5bn will be applied to purchase the shares in the Club and such proceeds will be deposited into […]
Barclays doubles investment in women’s and girls’ football across the FA Women’s Super League
Barclays, the FA and the Premier League have announced new three-year deals to extend the bank’s sponsorships of the football organisations’ elite competitions from the start of the 2022-23 season until the end of the 2024-25 season. The renewals come as Barclays and the Premier League celebrate 20 years since the bank first partnered […]
Lavazza becomes official coffee partner of Arsenal Women
Lavazza, has strengthened its relationship with Arsenal by extending its partnership with men’s team while also becoming the official coffee partner of Arsenal Women. Uniting the excellence of authentic Italian coffee with the most decorated women’s team in English football, Lavazza will be the official coffee available at all Arsenal Women home games at […]
Manchester City to create metaverse with Sony
Manchester City has announced a new global partnership with Sony Group Corporation (Sony) which aims to develop new digital fan experiences that will be at the cutting-edge of global sport. The Club will conduct a PoC (proof of concept) with Sony, which will leverage Sony’s ground-breaking technologies and City’s global fanbase to develop new […]
Premier League inks partnership with Castrol to engage fans globally
The Premier League and Castrol have announced a new partnership starting in January 2022. Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage fans in the United Kingdom and across the globe in Castrol’s key markets including […]
Jamshedpur FC enters into strategic partnership with State Bank of India
With an aim to support and promote Indian football, the country’s largest lender, SBI, has entered into a strategic partnership with JFC, the football club owned by Tata Steel. The bank signed a landmark agreement with the JFC – making this a first major endeavour by SBI in the game of football. With this […]
FIFA signs Ooredoo as official Middle East & Africa Telecommunications Operator
Telecommunications company Ooredoo has been unveiled as the Official Middle East & Africa Telecommunications Operator of the FIFA World Cup Qatar 2022™ and the upcoming FIFA Arab Cup Qatar 2021™. The Qatari operator’s agreement strengthens the company’s long-standing commitment to FIFA’s leading events. Ooredoo was also a National Supporter of the 2019 and 2020 […]