Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]
Covid-19 to cost clubs €4bn, says ECA
The European Club Association (ECA) has predicted that football clubs on the continent can expect to lose up to €4bn ($4.5bn) in revenue over the next year due to Covid-19. As per the analysis conducted by ECA on the financial footprint of the pandemic on European clubs, t ECA is predicting that €1.5bn in revenue […]
Ceará names EstadiumBet as the new master sponsor until 2021
Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]
Real Madrid and Legends announce a distribution agreement for multi-channel licensed products
Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]
Real Madrid announces the launch of its women’s team
Real Madrid C. F. will soon boast of having a women’s team. The Spanish club has sent the corresponding documentation to the Spanish Football Federation in order to make effective the merger by absorption of Club Deportivo Tacón, a women’s football club, as approved by the Extraordinary General Assembly of Committed Members held on 15 […]
PSG signs 10-year licensing, e-commerce deal with Fanatics
Paris Saint-Germain and Fanatics, the global leader in licensed sports merchandising have announced a ten-year e-commerce, manufacturing and licensing deal in one of the most comprehensive and ambitious sports merchandising partnerships ever created. The deal is a massive expansion and extension from the previous e-commerce only arrangement between the two groups, which will now see […]
Nike unveils ‘Flight Ball’ with AerowSculpt technology
Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]
Saudi Government to block 231 illegal streaming websites post WTO ruling
Days after WTO ruled Saudi government actively promoted and supported the beoutQ pirate operation since its beginning, the Saudi Authority For Intellectual Property has today announced strings of measure to target illegal streaming in the country. On their Twitter handle they tweeted: “Within the framework of the Kingdom’s efforts to reduce violations of rights, we […]
BT Sport introduces ‘Watch Together’ to boost fan engagement
BT Sport app has introduced Watch Together which allows viewers to watch live sport alongside their friends. Watch Together will allow customers using the award-winning BT Sport app on mobile devices to watch, see and chat with friends in a split-screen view while streaming BT Sport channels. Watch Together allows four devices to view the […]