Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season.
The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective of enhancing Liberbank’s brand awareness by generating maximum visibility and association between the two brands, one of the central themes of the partnership is the possibility of becoming involved in the club’s new financing lines.
This cooperation covers all levels and areas of the club, including members and fans, as the agreement provides for the option for members to finance season tickets under favourable conditions, as well as the creation of specific and exclusive financial and banking products.
The agreement looks to create new lines of business between the two entities, such as the aforementioned exclusive products and the attraction of new customers thanks to Real Madrid’s digital presence. Liberbank will be involved with Real Madrid in the loyalty projects with existing and future customers and will also have exclusive advantages and benefits for customers in all sections of the club, in men’s football, women’s football and basketball. In this way, it becomes the first of the new sponsors to sign a new transversal agreement for all areas of the club.