NBA names Hyperice as official recovery technology partner

Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA), have signed a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA. Tipping off the partnership during the NBA Restart in Orlando, Hyperice will provide NBA players with access […]

NHL names KitKat as the official chocolate in Canada

The National Hockey League has signed a multi-year partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada. As part of the deal, Nestlé Canada will be given the ability to create content and activate at marquee NHL events, including the Winter Classic, All-Star Weekend, Stanley […]

Lewis Wiltshire appointed as Mailman EMEA CEO

Lewis Wiltshire, former Twitter head of sport and BBC Sport editor, has been appointed as the new CEO of Mailman EMEA and Seven League, Europe’s leading digital sports agency & consultancy and part of the global Mailman Group. Richard Ayers, founder and current CEO of Seven League, will remain with the organisation as Chairman. Mailman, […]

World Bowling partners YBVR to deliver Next Generation Virtual Reality and XR User Interface

World Bowling and YBVR, the Silicon Valley immersive technology company, have signed a three-year partnership that will allow millions of fans to experience bowling like never before. YBVR, who has showcased its VR live streaming technology in top sports events like The Australian Open, will work with bowling’s international governing body to deliver the next […]

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