Yahoo Sports has partnered with the NBA to virtually bring fans inside the Disney bubble.
The partnership, in coordination with virtual reality production company RYOT, will transport fans inside the ESPN Wide World of Sports Complex for 13 seeding games between now and mid-August, via Oculus devices. The experience will include integrated fantasy basketball and sports betting content.
Verizon Media CEO Guru Gowrappan said: “NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners. Working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.”
“As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA,” said Bill Koenig, NBA President, Global Content & Media Distribution. “With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”
In a partnership that extends beyond this season, Verizon Media will also expand its NBA content across Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook, including enhanced League Pass distribution with digitally overlain fantasy and betting components for fan engagement. Yahoo Sports will also produce shows with a similar focus during the conference finals and NBA Finals in addition to continuing its collaboration with the NBA on location at the NBA draft, All-Star Weekend and other marquee events.