RedBird Capital Partners & Elliott Advisors UK to acquire AC Milan

RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]

Polsat bags Volleyball World rights in a historic deal

Volleyball World has announced a historic partnership with Polsat, Poland’s premier broadcaster, for the television rights in Poland for all international volleyball and beach volleyball events over the next decade.   The agreement will run from 2022 to 2032, with Polsat viewers able to watch all major international competitions, including the men’s and women’s editions […]

Real Madrid inks global deal with Daktronics

Real Madrid and Daktronics have announced a multi-year global collaboration agreement whereby the world leader in audiovisual systems will become the supplier of the 360-degree video scoreboard and the fascia of the first amphitheater (the band made up of LED screens that will cover the first stadium ring) to be installed in the Santiago Bernabéu […]

Digital Transformation: How the NBA Stayed Ahead of the Game

The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]

Arsenal FC signs Extramarks as official learning partner

Extramarks, a leading global provider of new-age digital learning solutions, today announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East.   The landmark agreement will enable Extramarks to combine football and education to drive awareness of its offerings, attract new-age […]

DAZN launches innovation hub called DAZN X

DAZN Group, the world’s fastest growing sports media company, has today announced the launch of its innovation hub, DAZN X.   DAZN X was born out of DAZN Group’s acquisition of video streaming innovation company TEXEL, which employs 50 talented innovators in Tel-Aviv, Israel. DAZN X will operate as a global business unit across all […]

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