RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]
Tour of Britain names Adyen as official payments partner
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, Sweet Spot, to set up and process […]
Polsat bags Volleyball World rights in a historic deal
Volleyball World has announced a historic partnership with Polsat, Poland’s premier broadcaster, for the television rights in Poland for all international volleyball and beach volleyball events over the next decade. The agreement will run from 2022 to 2032, with Polsat viewers able to watch all major international competitions, including the men’s and women’s editions […]
Liverpool FC selects Extreme as official wi-fi network solutions provider
Extreme Networks, Inc, a leader in cloud-driven networking have announced that Liverpool Football Club (Liverpool FC) has selected Extreme as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership. The deployment will begin later this year. As a part of the agreement, Extreme will outfit Anfield stadium with […]
Real Madrid inks global deal with Daktronics
Real Madrid and Daktronics have announced a multi-year global collaboration agreement whereby the world leader in audiovisual systems will become the supplier of the 360-degree video scoreboard and the fascia of the first amphitheater (the band made up of LED screens that will cover the first stadium ring) to be installed in the Santiago Bernabéu […]
Digital Transformation: How the NBA Stayed Ahead of the Game
The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]
Arsenal FC signs Extramarks as official learning partner
Extramarks, a leading global provider of new-age digital learning solutions, today announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East. The landmark agreement will enable Extramarks to combine football and education to drive awareness of its offerings, attract new-age […]
DAZN names Aviv Giladi as president of broadcast partnerships
DAZN Group, the leading global sports entertainment company, has announced that Aviv Giladi has been appointed as President of Broadcast Partnerships, to oversee all joint venture partnerships. Aviv will oversee DAZN Group’s strategy to drive commercialization of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this […]
Manchester United teams up with Extreme Networks to provide Wi-Fi solutions
Manchester United have partnered with Extreme Networks who will commence the task of improving and extending the Wi-Fi around our historic stadium, with a view to providing faster and reliable connectivity to fans and visitors to Old Trafford. In its role as the club’s official Wi-Fi network solutions and Wi-Fi analytics provider, Extreme Networks […]
DAZN launches innovation hub called DAZN X
DAZN Group, the world’s fastest growing sports media company, has today announced the launch of its innovation hub, DAZN X. DAZN X was born out of DAZN Group’s acquisition of video streaming innovation company TEXEL, which employs 50 talented innovators in Tel-Aviv, Israel. DAZN X will operate as a global business unit across all […]