DAZN to expand globally in December

DAZN to expand to more than 200 countries and territories beginning Dec. 1, with the sports streaming service showcasing some of the biggest names in boxing on back-to-back weekends. On Saturday, Dec. 5, rising star Ryan Garcia meets 2012 Olympic gold medalist Luke Campbell for the interim WBC lightweight title. One week later, unified heavyweight […]

Alibaba unveils AI solutions with the aim to digitalize sports events

The digital technology and intelligence wing of Alibaba Group, unveiled a series of artificial intelligence (AI) powered solutions which are set to transform and digitalize the way sports entertainment was traditionally organized, broadcast and consumed. The solutions are designed to bring spectators closer to the events’ center stage for more personalized and interactive engagement, while […]

FC Zenit’s editor on the club’s global digital strategy, innovative use of social media and growing female fan base

Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]

Guild Esports appoints MediaCom S&E to support global partnerships strategy

Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]

ONE Championship CCO on Microsoft partnership, eSports and social media engagement

Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]

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