Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the […]
FIFA invites tender in Germany for sale of media rights of Women’s World Cup
FIFA has launched an invitation to tender (ITT) in Germany for the sale of media rights to the FIFA Women’s World Cup 2023™. Since its launch in 1991, the FIFA Women’s World Cup has grown exponentially to claim the crown of the most-watched single-sport event for women globally. The most recent edition – the […]
ICC and Nium launch a global hackathon to improve fan experience
The International Cricket Council (ICC) and official fintech infrastructure partner and Modern Money Movement platform, Nium have announced the launch of “Next In”, a global hackathon open to all cricket-loving technologists. The hackathon invites and challenges tech-savvy fans to create solutions that improve the digital cricket fan experience. A first for the ICC, […]
Man City signs Jio as official mobile communications network partner in India
Manchester City has announced a new regional partnership with Jio Platforms Ltd (“Jio”), that will see India’s leading digital services brand become the Club’s Official Mobile Communications Network Partner in India. The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company. Through this partnership, Man City […]
Japhet Weeks of Doha Debates on what makes “The Long Game” so impactful
Japhet Weeks is the director of innovation at Doha Debates and also serves as co-executive producer of “The Long Game,” a sports-focused podcast that brings inspiring stories of top athletes around the world. Before joining Doha Debates, Weeks worked as an international video journalist for over a decade. In that role, he reported from […]
Sony acquires Beyond Sports to enter the metaverse
Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation’s sports business. Beyond Sports will drive its business alongside Hawk-Eye and Pulselive as part of Sony’s sports business. The addition of Beyond Sports to the group is a key pillar in providing Sony’s clients with […]
LA Clippers unveil direct-to-consumer streaming platform ClipperVision
The LA Clippers, in a first have unveiled a direct-to-consumer streaming platform, ClipperVision, that will stream more than 70 games live in-market games in its first season. Priced at $199.99 for the season, the platform aims to enhance the live game-watching experience through augmented reality and alternate-language commentary options. It will launch with six […]
Globant to create new digital experiences for FIFA
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Globant will be the Global Platform Supporter of FIFA+, the game-changing digital destination launched earlier this year. As part of […]
RedBird Capital Partners & Elliott Advisors UK to acquire AC Milan
RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]
Tour of Britain names Adyen as official payments partner
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, Sweet Spot, to set up and process […]