DAZN Group, the world’s fastest growing sports media company, has today announced the launch of its innovation hub, DAZN X. DAZN X was born out of DAZN Group’s acquisition of video streaming innovation company TEXEL, which employs 50 talented innovators in Tel-Aviv, Israel. DAZN X will operate as a global business unit across all […]
Real Madrid partners Adobe to accelerate digital experience economy
Adobe has announced a partnership with Spanish sporting giant Real Madrid C.F., to accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand. Using Adobe Experience Cloud, Real Madrid will connect fans from around the world through […]
Joe Caporoso, EVP Media of Team Whistle on recent partnerships & why they increased investment in original programming
Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive […]
NFT platform Rario strikes partnership with Abu Dhabi T10 cricket tournament
Cricket-based NFT platform Rario has signed a new partnership with the Abu Dhabi T10 cricket tournament. This is Rario’s third partnership agreement of its kind, having already associated with the Hero Caribbean Premier League and the Lanka Premier League as official partners. The Abu Dhabi T10 is scheduled to be held from 19th […]
Erin McPherson of Verizon on partnership with ESPN for Edge Innovation Center & NFL 5G deal
Verizon, one of the world’s leading providers of 5G technology recently collaborated with ESPN for the launch of the ESPN Edge Innovation Center. Verizon also NFL announced a 10-year deal with NFL reportedly worth more than $1 billion. As part of the new pact, Verizon will be able to put its 5G brand on NFL […]
ICC.tv partners with Cricket Australia to livestream Australian summer cricket
The International Cricket Council (ICC) has partnered with Cricket Australia to broadcast the upcoming Australian summer of cricket into emerging cricket markets including Europe and Southeast Asia, starting with the highly anticipated rematch between India and Australia, finalists in last year’s ICC T20 Women’s World Cup. ICC.tv, the streaming platform launched by the ICC […]
Tom Elsden on how Mailman is helping sports organisations thrive in China
Mailman is a sports digital agency which helps leading sports organisations serve their audiences and build their businesses in China. The Playknox spoke with Tom Elsden, Business Director of the Mailman Group to know more about the organisation’s work. Excerpts: Tell us more about the work Mailman does. Why has APAC been such a […]
NBA renews digital partnership with beIN Sports until 2024
The National Basketball Association (NBA) and beIN SPORTS today announced a multiyear expansion of their broadcast and digital partnership that will extend to 2024, marking a decade-long collaboration. As part of the agreement and ahead of the start of the 2020-21 NBA season that tips off on Dec. 22, beIN SPORTS will also continue to […]
FIH partners Horizm to strengthen its digital strategy
Horizm, the award-winning provider of digital inventory management in sport, and the International Hockey Federation (FIH) have confirmed an agreement that will see FIH using Horizm’s Artificial Intelligence powered platform to help hockey’s world governing body unlock new digital revenues. The collaboration highlights the FIH’s growing commitment to digital as a key component of its […]
DAZN to expand globally in December
DAZN to expand to more than 200 countries and territories beginning Dec. 1, with the sports streaming service showcasing some of the biggest names in boxing on back-to-back weekends. On Saturday, Dec. 5, rising star Ryan Garcia meets 2012 Olympic gold medalist Luke Campbell for the interim WBC lightweight title. One week later, unified heavyweight […]