NFL Media and YouTube TV have announced a carriage agreement to bring the two NFL-based channels to YouTube TV subscribers. NFL Network is available on YouTube TV’s base package as of Thursday. NFL RedZone is also available now, as part of YouTube TV’s new add-on package, Sports Plus, which launched Thursday. Host Scott Hanson will […]
FC Zenit’s editor on the club’s global digital strategy, innovative use of social media and growing female fan base
Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]
Guild Esports appoints MediaCom S&E to support global partnerships strategy
Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
Kevin Durant partners Cadence13 to launch The Boardroom Podcast Network
Cadence13, a leading premium podcast company and part of Entercom’s podcast network, announced that it will partner with NBA star Kevin Durant and entrepreneur Rich Kleiman’s Thirty Five Ventures to create The Boardroom Podcast Network. In addition to hosting and guesting across both podcasts, Durant will serve as a curator and Executive Producer for the […]
OPPO urges Barça fans to “Go for it” in latest digital campaign
Official mobile phone partner of FC Barcelona, OPPO have announced a new campaign dubbed, ‘Go for it’ encouraging Barça fans to break down the barriers they may face in pursuit of their own dreams and ambitions. The spirit of ‘Go for it’ is encompassed in a short ad spot following a young fan as she […]
Washington Wizards partners 1Sec in Japan to add digital human influencer
NBA team Washington Wizards have struck a deal with 1Sec Inc. in Japan to put their digital human influencer Liam Nikuro inside the NBA bubble to have virtual adventures in Orlando associated with the team. The Wizards will also expand content on their Japanese social platforms with game content and interactive contests. The team will […]
Google to invest $4.5bn in Jio Platforms to develop affordable smartphones
Google has signed an agreement to invest $4.5 billion (INR 33,737 crore) in Jio Platforms Ltd, taking a 7.73 percent stake in the company, pending regulatory review in India. This is the first investment from the Google For India Digitization Fund announced earlier this week, which aims to accelerate India’s digital economy over the next […]
Google to invest $10bn in India Digitization Fund to accelerate India’s digital economy
Google CEO Sundar Pichai has announced a $10 billion Google for India Digitization Fund to help accelerate India’s digital economy. Today, 26 million SMBs are now discoverable on Search and Maps, driving connections with more than 150 million users every month. What’s more, small merchants across the country are now equipped to accept digital payments. […]