Cristiano Ronaldo partners with Therabody

Therabody, the global leader in tech wellness and the creators of the Theragun, announced today professional footballer Cristiano Ronaldo as the company’s newest Therabody Athlete.   The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan.   Known around […]

NHL strikes partnership with Shavelogic

Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels. NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor. […]

Facebook acquires CRM startup Kustomer for $1bn

Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support. As businesses adjust to an evolving digital environment, they’re seeking solutions that place people […]

Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships

IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]

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