Google to invest $10bn in India Digitization Fund to accelerate India’s digital economy

Google CEO Sundar Pichai has announced a $10 billion Google for India Digitization Fund to help accelerate India’s digital economy. Today, 26 million SMBs are now discoverable on Search and Maps, driving connections with more than 150 million users every month. What’s more, small merchants across the country are now equipped to accept digital payments. […]

RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact

Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]

Investors put pressure on Nike, FedEx & Pepsi to end association with Washington Redskins

Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]

Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”

The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]

Sevilla FC inks long-term deal with Valvoline

European football club Sevilla FC has signed a long-term partnership with Valvoline, supplier of premium branded lubricants and automotive services. The partnership includes Valvoline appearing on the sleeve of the Men’s First Team. The logo will be unveiled Thursday, June 11, when Sevilla FC plays Real Betis in the Gran Derbi in the first match […]

Olympian Manika Batra: “More brands should sponsor TT players as the sport is fast & exciting”

Manika Batra is the most exciting young talent in not just the Indian Table Tennis fraternity but globally as well. Batra led the Indian women’s team to a gold medal win in the final against four-time gold medalists and defending champions Singapore at the 2018 Commonwealth Games in Gold Coast, Australia. In an exclusive interview, […]

What COVID19 means for the global sporting realm: A Q&A with Prof. Simon Chadwick

Professor Simon Chadwick is a researcher, writer, academic, consultant and speaker with more than twenty-five years experience working across global sport. He has particular expertise working at the intersection of sport, business, politics and technology, specifically in a Eurasian context. Huffington Post identified him as being among the world’s top-30 most important sports marketers; The […]

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