Facebook has introduced Facebook Shops for businesses to set up a single online store for customers to access on both Facebook and Instagram.
Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. Any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, one can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.
Facebook is further investing in features across its apps like Instagram Shop, live shopping and more that will be integrated with Facebook Shops to help customers discover products they’re interested in and make purchasing easier.