Facebook has become the Official Social Media Services Supplier of Rugby World Cup France 2023 hosted in France. As an Official Supplier, Facebook will support the tournament’s mission of making Rugby World Cup France 2023 a moment of sharing and celebration across all regions in France and around the world. This is the first time […]
Facebook acquires CRM startup Kustomer for $1bn
Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support. As businesses adjust to an evolving digital environment, they’re seeking solutions that place people […]
One Championship signs global content partnership with Facebook
One Championship, the Singapore-based sports entertainment firm has formed a global partnership with Facebook to distribute “exclusive content” on the video-on-demand service Facebook Watch. One Championship’s athletes will stream gameplay and gaming commentary through the Facebook Gaming channel. Content from One Virtual Reality will also be added to the Venues app, which was rolled out […]
Global Ad spending to decline by 4.9% amid Google and Facebook slowdown, says research
According to the research data analyzed and published by StockApps.com, global ad spending could drop by 4.9% to $614.73 billion in 2020. Comparatively, 2019 saw an increase of 6.3% and eMarketer.com’s pre-pandemic forecast was a 7.0% growth rate for 2020. Moreover, a World Advertising Research Center (WARC) report echoed similar sentiments, predicting a higher decline […]
NBA signs Facebook’s Oculus as official virtual reality headset partner
Oculus from Facebook has been named as the official virtual reality headset partner of the National Basketball Association, the Women’s National Basketball Association and the NBA G League following a multiyear partnership. As per the latest deal, Oculus will serve as the presenting partner of the NBA Rail Cam Replay for playoff games shown on […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
LaLiga partners Mediapro to enhance viewing experience on Facebook Watch in India
LaLiga has partnered with Mediapro to enhance the viewing experience for the Indian Subcontinent on Facebook Watch. Given the security and mobility restrictions and the impossibility for both presenters and the show’s other pundits traveling to Barcelona, the programme had to reinvent itself through a group video call, mixing the three signals and creating a […]
Instagram rolls out ‘Reels’ in India to capture the space left by TikTok
To capture the vacant space left post TikTok exit, Instagram has rolled out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio to its user base in India. The Facebook-owned service first began testing Reels, which has been widely referred as “TikTok […]
Facebook introduces ‘Shops’ to help small businesses sell online
Facebook has introduced Facebook Shops for businesses to set up a single online store for customers to access on both Facebook and Instagram. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their […]
Facebook to invest $2m to support APAC news organisations
The Facebook Journalism Project has announced a $2 million investment in grant funding, coaching and training to support Asia-Pacific news organizations’ coronavirus work. Previously, Google launched a Journalism Emergency Relief Fund to deliver urgent aid to thousands of small, medium and local news publishers globally. According to an official statement by Facebook, News organizations will […]