Facebook acquires CRM startup Kustomer for $1bn

Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support. As businesses adjust to an evolving digital environment, they’re seeking solutions that place people […]

One Championship signs global content partnership with Facebook

One Championship, the Singapore-based sports entertainment firm has formed a global partnership with Facebook to distribute “exclusive content” on the video-on-demand service Facebook Watch. One Championship’s athletes will stream gameplay and gaming commentary through the Facebook Gaming channel. Content from One Virtual Reality will also be added to the Venues app, which was rolled out […]

Global Ad spending to decline by 4.9% amid Google and Facebook slowdown, says research

According to the research data analyzed and published by StockApps.com, global ad spending could drop by 4.9% to $614.73 billion in 2020. Comparatively, 2019 saw an increase of 6.3% and eMarketer.com’s pre-pandemic forecast was a 7.0% growth rate for 2020. Moreover, a World Advertising Research Center (WARC) report echoed similar sentiments, predicting a higher decline […]

ONE Championship CCO on Microsoft partnership, eSports and social media engagement

Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]

Facebook to invest $2m to support APAC news organisations

The Facebook Journalism Project has announced a $2 million investment in grant funding, coaching and training to support Asia-Pacific news organizations’ coronavirus work. Previously, Google launched a Journalism Emergency Relief Fund to deliver urgent aid to thousands of small, medium and local news publishers globally. According to an official statement by Facebook, News organizations will […]

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