Formula 1 has announced a new multi-year partnership with DAZN to broadcast Formula 1 in Japan through to 2025. The agreement, which begins ahead of the 2023 season, will give DAZN rights to broadcast all 23 race weekends including practice and qualifying sessions, F1 Sprint events and Grand Prix, plus highlights to their customers in […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
DAZN names Aviv Giladi as president of broadcast partnerships
DAZN Group, the leading global sports entertainment company, has announced that Aviv Giladi has been appointed as President of Broadcast Partnerships, to oversee all joint venture partnerships. Aviv will oversee DAZN Group’s strategy to drive commercialization of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this […]
Manchester United teams up with Extreme Networks to provide Wi-Fi solutions
Manchester United have partnered with Extreme Networks who will commence the task of improving and extending the Wi-Fi around our historic stadium, with a view to providing faster and reliable connectivity to fans and visitors to Old Trafford. In its role as the club’s official Wi-Fi network solutions and Wi-Fi analytics provider, Extreme Networks […]
ELEVEN bolsters SE Asia portfolio by acquiring rights to Copa del Rey, the Japanese T1 Table Tennis League and Malaysian SPL
ELEVEN is building out its portfolio in Southeast Asia and Hong Kong with a focus on local and locally relevant content that will deliver over 2,000 hours of live sport to fans in 2022. ELEVEN has secured the rights to Spain’s Copa del Rey, the Japanese T1 Table Tennis League, the Malaysian SPL Sepak […]
PGA Tour to offer content for Spaces as part of deal renewal with Twitter
The PGA TOUR and Twitter announced a renewal of their content agreement that supports the TOUR’s creation of exclusive content for Twitter’s new live audio feature, Spaces. As part of the agreement, the PGA TOUR will continue to publish real-time highlights each day of every official PGA TOUR tournament. Additionally, the PGA TOUR will […]
NBA agrees multiyear media partnership with VG in Norway
The National Basketball Association (NBA) and VG, one of Norway’s leading news websites has announced a multiyear media partnership that will provide fans in Norway with two live NBA games each week and a range of NBA highlights, content and analysis. As part of the NBA’s first-of-its-kind partnership in Norway, visitors to VG.no will […]
Joe Caporoso, EVP Media of Team Whistle on recent partnerships & why they increased investment in original programming
Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive […]
NBA and Formula One sign a content and promotion partnership
The National Basketball Association (NBA) and Formula 1 have announced a first-of-its-kind content and promotion partnership to bring together the broad, global fanbases of the NBA and F1 in celebration of the NBA’s 75th Anniversary season and the return of F1 to the U.S. at the 2021 FORMULA 1 UNITED STATES GRAND PRIX™ on Sunday, […]
Erin McPherson of Verizon on partnership with ESPN for Edge Innovation Center & NFL 5G deal
Verizon, one of the world’s leading providers of 5G technology recently collaborated with ESPN for the launch of the ESPN Edge Innovation Center. Verizon also NFL announced a 10-year deal with NFL reportedly worth more than $1 billion. As part of the new pact, Verizon will be able to put its 5G brand on NFL […]