Odisha FC signs partnership with India Business Group to expand commercial relationships in the UK

Odisha Football Club has just signed a historic deal with British-based India Business Group (IBG) to cement further commercial relationships between India and the UK.   The memo of understanding (MOU) means both the club and IBG will work towards better health, social and economic benefits for Odisha’s diverse communities.   “This is truly exciting […]

PGA UK signs Therabody as Principal Partner

The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]

Indian Super League enters NFT segment with Terra Virtua deal

India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.   Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]

Virat Kohli joins Hyperice as an athlete-investor

Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy have  announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador.   Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its […]

Apollo Tyres’ Satish Sharma on Manchester United partnership, eSports & looking beyond football

Tyre maker Apollo Tyres and global video game publisher KONAMI, in association with Manchester United recently organised ‘Apollo Tyres United League’, an ambitious eSports Tournament played on eFootball PES 2021 for mobile.   Apollo Tyres boasts of a long standing partnership with Manchester United. The association started in 2013 and in the beginning, it was […]

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