Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels. NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor. […]
Camelot to support Team GB and ParalympicsGB as official partner
With under six months until the Tokyo 2020 Olympic and Paralympic Games, National Lottery operator, Camelot, has thrown its support behind Team GB and ParalympicsGB in the build-up to two of the world’s most globally recognised sporting events. The National Lottery has always been a fantastic supporter of Olympic and Paralympic sport and now its […]
NHL signs sponsors like Discover, Scotiabank for realigned 2020-21 divisions
The National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank today announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. As previously announced, in reaching agreement on the format for the 2020-21 season, the […]
Liqui Moly named as main partner of the National Handball League
German manufacturer of oils, lubricants and additives for engines, Liqui Moly will become the main partner of the National Handball League as of July 1st, for a period of 5 years. Through this partnership made through the agency Sport & Co, the brand associates its name with that of the LNH and in particular the […]
Envision Virgin Racing inks multi-year deal with OMP
Envision Virgin Racing has announced a multi-year partnership with OMP to become the Official Supplier of the team ahead of the 2020/21 ABB FIA Formula E World Championship. Headquartered in Ronco Scrivia, near Genoa, OMP is an Italian company established in 1973 that is a world leader in the field of design and manufacturing of […]
Odisha FC signs Khimji Jewellers as an associate sponsor
Khimji Jewellers will be an associate sponsor of Odisha FC for the seventh edition of the Hero Indian Super League (ISL). The jewellery brand from Odisha will find a place on the right sleeve of the match jerseys. “We are extremely delighted to welcome a trusted and popular brand like Khimji Jewellers to the OFC […]
The Pittsburgh Steelers signs BetMGM as first gaming partner
The Pittsburgh Steelers has named BetMGM, a leading sports betting and digital gaming company, is the team’s First Gaming Partner. The partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. “We are excited to introduce BetMGM […]
LA Clippers to feature Honey on jerseys as part of partnership renewal
The LA Clippers and L.A.-based technology company Honey have announced that Honey will be prominently featured on Clippers jerseys moving forward, as the popular shopping and rewards brand expands its partnership with the team. Honey’s relationship with the Clippers launched in 2019 and has grown to include the jersey patch and other team assets that […]
The ATP extends partnership with Lacoste until 2023
The ATP and Lacoste have signed a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the Official Outfitter and Official […]
Kerala Blasters FC signs BYJU’s as title sponsor
Kerala Blasters FC has partnered with BYJU’S, the world’s largest EdTech company, as their Title Sponsor for the seventh edition of the Indian Super League. As part of the partnership, BYJU’S will now be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches starting […]