Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in sports, today renewed and expanded its partnership with Lion City Sailors F.C. Lion City Sailors F.C (LCS) will utilise the Coaching and Development Solution in the Kitman Labs Intelligence Platform across the Men’s First Team and […]
Havas acquires Spanish marketing agency CA Sports
Havas has acquired CA Sports, a Spanish marketing company specializing in sponsorship strategies and business development through sport. CA Sports will be part of Havas Play, Havas’ sports and entertainment agency. It will operate under the name “CA Sports Part of Havas Play,” and continue to be led by founder and CEO Cinto Ajram, […]
Manchester City Women signs Revolut as global partner
Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new opportunities to elevate the visibility of Manchester City Women both in the UK and […]
Manchester United inks beer partnership with Tiger Beer
Tiger Beer becomes the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally. The partnership launches at an exciting moment in Tiger Beer’s bold brand evolution, heralding a new […]
LA28 Olympic Games sign Autodesk as official design and make platform
Autodesk has been named the official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA. Over the next four years, Autodesk’s software – used by designers, engineers, builders, and creators – will support LA28’s more than $1 billion temporary overlay and construction plan, incorporating sustainable design principles. Autodesk’s […]
Ryo Takahashi: “Right now our focus is to really make sure that baseball becomes a staple in Indian sports”
The Major League Baseball (MLB) is working in India to develop and promote baseball in India through grassroots programming, personal connections, and a mindset shift. The Playknox founder Taruka Srivastav spoke with Ryo Takahashi, Senior Manager, MLB India about MLB’s efforts to build a strong foundation in India. He further emphasized the importance of patience […]
Red Bull acquires minority stakes in Leeds United Football Club
Leeds United Football Club has signed a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on […]
WTA inks multi-year partnership with the Public Investment Fund
The Public Investment Fund (PIF) and the WTA has unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. The partnership will also enhance and develop initiatives that support players at all levels. As a Global […]
“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung
Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]
American Express backs women in sport through F1 Academy partnership
F1 ACADEMY has announced that American Express is an Official Partner of F1 ACADEMY for the 2024 season. After becoming the Official Payments Partner of Formula 1 in the Americas last year, American Express is now joining forces with F1 ACADEMY in a collaboration dedicated to powerfully backing women in sport. British driver […]