Football Australia inks ten-year extension with Nike

Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia.   The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]

Iga Swiatek becomes Visa’s global ambassador

Visa, a global leader in digital payments, welcomed tennis champion Iga Swiatek to its diverse and impressive roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024.   Team Visa helps athletes thrive personally and professionally, providing financial support, assistance with philanthropic endeavors, financial literacy […]

Virgin Bet extends Ayr Gold Cup partnership

Ayr Racecourse and Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup for the third consecutive year.   The Virgin Bet Ayr Gold Cup, now valued at £180,000, has gained recognition as one of the most thrilling sprint handicap races in the country, with Summerghand claiming victory in 2022 and Bielsa […]

LaLiga inks strategic partner with EA Sports

LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners.   This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]

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