Golden State Warriors renews multi-year deal with Rakuten

The Golden State Warriors and Rakuten Group, Inc. have renewed their historic multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the Warriors.   Over the last five seasons, the Warriors jersey badge has been a key contributor to the explosive growth of Rakuten’s U.S. consumer brand recognition derived from broadcast, digital and […]

PUMA signs a multi-year contract with the Brazilian Confederation of Athletics

Global sports company PUMA has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in PUMA apparel for the first time at the World Athletics Championships in Oregon, USA, this summer.   The partnership includes sponsoring 24 adult and youth teams, including male and […]

Roland-Garros to host the Paris Premier Padel Major

The French Tennis Federation (‘FFT’) and Premier Padel, the official global padel tour governed by the International Padel Federation (FIP), backed by the Professional Padel Association (‘PPA’) and Qatar Sports Investments (QSI) have announced that Stade Roland-Garros will host the Paris Premier Padel Major from 11th to 17th July 2022, as part of a multi-year […]

Sorare to launch NFTs for MLS players as part of new partnership

Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs), announced a multi-year agreement with Major League Soccer (MLS), the fastest-growing sports league in North America, making Sorare the League’s official NFT Fantasy game. Sorare will launch NFTs for all MLS players.   MLS’ fan base – North America’s youngest and most tech-savvy – collectors, […]

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