NHL strikes partnership with Shavelogic

Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels. NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor. […]

NHL signs sponsors like Discover, Scotiabank for realigned 2020-21 divisions

The National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank today announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. As previously announced, in reaching agreement on the format for the 2020-21 season, the […]

The Pittsburgh Steelers signs BetMGM as first gaming partner

The Pittsburgh Steelers has named BetMGM, a leading sports betting and digital gaming company, is the team’s First Gaming Partner. The partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. “We are excited to introduce BetMGM […]

The ATP extends partnership with Lacoste until 2023

The ATP and Lacoste have signed a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the Official Outfitter and Official […]

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