Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology. The […]
Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”
A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more. Tell […]
F1 Academy onboards beauty brand Charlotte Tilbury as a partner
F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024. The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship. Charlotte Tilbury is […]
World Curling partners with StreamAMG to relaunch The Curling Channel
Word Curling has partnered with StreamAMG to relaunch their streaming platform, The Curling Channel, ahead of the World Junior Curling Championships 2024 taking place in Lohja, Finland. The service will be powered by StreamAMG’s new BLAZE platform and will offer all of World Curling’s live and on-demand content. As part of World Curling’s Big Ideas […]
FIBA Intercontinental Cup, Basketball Champions League enter strategic partnership with TEAM
FIBA ClubCo, the entity that was formed by FIBA and investment company GCBH LP has entered a strategic partnership with TEAM Marketing, the global sports marketing agency, through 2028. TEAM will advise FIBA ClubCo on strategy as well as market sponsorship rights for its key properties. During the first phase of their partnership, TEAM will […]
Football Australia inks ten-year extension with Nike
Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia. The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]
Iga Swiatek becomes Visa’s global ambassador
Visa, a global leader in digital payments, welcomed tennis champion Iga Swiatek to its diverse and impressive roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. Team Visa helps athletes thrive personally and professionally, providing financial support, assistance with philanthropic endeavors, financial literacy […]
Arsenal partners with laundry brand Unilever’s Dirt Is Good
Dirt Is Good, the world’s number one laundry brand, present in 800 million households globally, has agreed an initial two-year global partnership with leading Premier League football club Arsenal, to become the club’s Official Partner. This new agreement, the first-of-its-kind for Unilever’s Dirt Is Good laundry brands (known as OMO, Persil, Surf Excel, Breeze, […]
Virgin Bet extends Ayr Gold Cup partnership
Ayr Racecourse and Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup for the third consecutive year. The Virgin Bet Ayr Gold Cup, now valued at £180,000, has gained recognition as one of the most thrilling sprint handicap races in the country, with Summerghand claiming victory in 2022 and Bielsa […]
Manchester City signs Asahi Super Dry as official training kit partner
Manchester City has announced Asahi Super Dry 0,0%, the new non-alcoholic version of Asahi iconic brand as the Club’s Official Training Kit Partner. An expansion of Asahi Super Dry’s current partnership with the club that began in 2022, the new agreement will see the brand feature on the front of all men’s and women’s first […]