The Major League Baseball (MLB) is working in India to develop and promote baseball in India through grassroots programming, personal connections, and a mindset shift. The Playknox founder Taruka Srivastav spoke with Ryo Takahashi, Senior Manager, MLB India about MLB’s efforts to build a strong foundation in India. He further emphasized the importance of patience […]
Red Bull acquires minority stakes in Leeds United Football Club
Leeds United Football Club has signed a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on […]
WTA inks multi-year partnership with the Public Investment Fund
The Public Investment Fund (PIF) and the WTA has unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game. The partnership will also enhance and develop initiatives that support players at all levels. As a Global […]
“We aim to become synonymous with quality and performance in the Indian badminton market” – Victor GM Ben Hsiung
Victor Rackets, a leading badminton brand from Taipei Taiwan, recently opened its first official showroom in New Delhi. With branches across the world, the Taiwan-based badminton brand is re-entering the Indian market, to provide badminton equipment to Indian consumers including apparel, grips, kit bags, rackets, shoes, shuttlecocks, strings and other more badminton related products. Victor […]
American Express backs women in sport through F1 Academy partnership
F1 ACADEMY has announced that American Express is an Official Partner of F1 ACADEMY for the 2024 season. After becoming the Official Payments Partner of Formula 1 in the Americas last year, American Express is now joining forces with F1 ACADEMY in a collaboration dedicated to powerfully backing women in sport. British driver […]
Man City bets on digital collectible platform Quidd
Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology. The […]
Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”
A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more. Tell […]
F1 Academy onboards beauty brand Charlotte Tilbury as a partner
F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024. The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship. Charlotte Tilbury is […]
World Curling partners with StreamAMG to relaunch The Curling Channel
Word Curling has partnered with StreamAMG to relaunch their streaming platform, The Curling Channel, ahead of the World Junior Curling Championships 2024 taking place in Lohja, Finland. The service will be powered by StreamAMG’s new BLAZE platform and will offer all of World Curling’s live and on-demand content. As part of World Curling’s Big Ideas […]
FIBA Intercontinental Cup, Basketball Champions League enter strategic partnership with TEAM
FIBA ClubCo, the entity that was formed by FIBA and investment company GCBH LP has entered a strategic partnership with TEAM Marketing, the global sports marketing agency, through 2028. TEAM will advise FIBA ClubCo on strategy as well as market sponsorship rights for its key properties. During the first phase of their partnership, TEAM will […]