The International Hockey Federation (FIH) has signed a partnership with JSP Foundation for its development programs. FIH will be working closely with JSP Foundation for some of its key initiatives for hockey development over the coming months. This partnership will also see the JSP Foundation coming onboard the ongoing FIH Odisha Hockey Men’s […]
NBA signs strategic partnership with StellarAlgo
StellarAlgo has entered a multi-year, league-wide strategic partnership with the National Basketball Association (NBA). This agreement will provide all 30 NBA teams with access to the industry-leading StellarAlgo Platform to power better engagement with basketball fans whether in-venue or elsewhere. The company currently has direct, long-standing relationships with four NBA teams: the Brooklyn Nets, […]
The British & Irish Lions extends Fanatics partnership until 2030
The British & Irish Lions and Fanatics, a digital sports platform and global leader in licensed sports merchandise, have announced a long-term extension to their eCommerce and manufacturing partnership, which will run until 2030 and include the 2025 and 2029 British & Irish Lions Tours. The partnership extension which will see Fanatics retain exclusive […]
The Racing Club de Lens and Nexans expand partnership until 2025
The Racing Club de Lens and Nexans, official partner since 2021, are extending and expanding their collaboration until 2025. The logo of this key player in electrification and leader in the design and manufacture of cable systems and services will be positioned above the blood and gold crest of the men’s and women’s first […]
Abu Dhabi to host the WTA 500 event
The Women’s Tennis Association (WTA) and IMG has announced Abu Dhabi will be the newest destination for the world’s professional women’s tennis tour. The ‘Mubadala Abu Dhabi Open’ will be held in the capital of the United Arab Emirates, from 5–12 February 2023. It is the first ongoing WTA sanctioned tour event to locate in […]
Amstel inks partnership with CONMEBOL Libertadores Femenina
Amstel has partnered with CONMEBOL Libertadores Femenina, South America’s growing women’s club football tournament. This news comes alongside the brand’s announcement that it will be extending its deal as ‘official sponsor’ for the prestigious South American football men’s club tournaments until 2026. Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is […]
Kia extends Australian Open partnership until 2028
Kia Corporation has extended its support of the Australian Open to 2028, continuing the brand’s highly successful partnership with the prestigious tennis Grand Slam event that first began in 2002. At the Australian Open 2023 (“AO23”), Kia will highlight its vision for and commitment to sustainable mobility, while inspiring tennis fans through its ‘Movement […]
Paris Saint-Germain signs partnership with vape brand Geekvape
Paris Saint-Germain has announced its partnership with the world-renowned vape brand Geekvape, marking the second time the two parties have inked a sponsorship agreement. As a leader in the vape industry, Geekvape is continuing to concentrate on and actively promote the spirit of sports while also offering healthier alternatives for people all over the world. […]
Man City signs Jio as official mobile communications network partner in India
Manchester City has announced a new regional partnership with Jio Platforms Ltd (“Jio”), that will see India’s leading digital services brand become the Club’s Official Mobile Communications Network Partner in India. The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company. Through this partnership, Man City […]
FC Barcelona signs regional deal with Daka in China
FC Barcelona has joined forces with Daka for three seasons. This union means the trading card company becomes Barça’s partner for three seasons, until 30 June 2025, with the aim of continuing to bring the Club closer to Chinese fans and growing the Barça brand in the region. Specifically, the Chinese company and […]