Manchester City has announced a new regional partnership with Jio Platforms Ltd (“Jio”), that will see India’s leading digital services brand become the Club’s Official Mobile Communications Network Partner in India. The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company. Through this partnership, Man City […]
FC Barcelona signs regional deal with Daka in China
FC Barcelona has joined forces with Daka for three seasons. This union means the trading card company becomes Barça’s partner for three seasons, until 30 June 2025, with the aim of continuing to bring the Club closer to Chinese fans and growing the Barça brand in the region. Specifically, the Chinese company and […]
FIH adds JSW Group as partner for Odisha Hockey Men’s World Cup 2023
The International Hockey Federation (FIH) has signed a partnership with one of India’s largest conglomerates, The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela, which will start on 13 January 2023. JSW Group is ranked among India’s leading business houses, active in various sectors including Steel, Energy, Infrastructure, Cement, […]
David Collins to lead IMG MENA business
IMG, a global leader in sports, events and media has hired David Collins as Senior Vice President and Managing Director, MENA. Collins, who brings more than 20 years’ experience at the forefront of the sports marketing industry and has spent the last decade working in the Middle East, joins the Endeavor-owned company this month and […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
Manchester United inks global deal with finance brand Doo Group
Manchester United and online financial trading platform, Doo Group, have signed a multi-year global partnership. The partnership with Doo Group will involve the promotion of Doo Group and its sub-brands, Doo Financial and Doo Prime. Doo Group prides itself on offering traditional financial trading on online platforms with the latest fintech at its core. […]
Castore becomes teamwear for 2023 MotoGP World Championship
Premium sportswear brand, Castore, will provide the Repsol Honda Team with teamwear from the 2023 MotoGP World Championship season onwards in a multi-year agreement. The Repsol Honda Team will head into the 2023 MotoGP World Championship season wearing Castore clothing as the premium sportswear brand makes its debut in two-wheeled Grand Prix racing. […]
Tottenham Hotspur signs INEOS Grenadier as official 4×4 vehicle partner
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4×4 Vehicle Partner. The INEOS Grenadier is a rugged and uncompromising off-roader that fills a gap in the market for a stripped-back, no-nonsense 4×4 that can transport people, goods and equipment to the most inaccessible parts of the world. Through […]
DFB appoints IMG as exclusive sponsorship agency for APAC
Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC to drive new opportunities for the organization across the region. Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand. Kicking off the partnership, IMG has already secured a […]
AC Milan renews partnership with Emirates
AC Milan and Emirates have announced the renewal of their long-standing partnership. Emirates will continue to be the Rossoneri’s Official Airline Partner and Principal Partner , continuing a fruitful working relationship that has lasted for over 15 years. Emirates’ iconic ‘Fly Better’ logo will continue to be featured on the shirts of the […]