FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
Southampton FC extends partnership with KBE Drinks
Southampton Football Club has signed an extension to its multi-year partnership with KBE Drinks. The extension will see KBE Drinks continue to supply its flagship brand, Kingfisher, as the main pouring brand at the stadium, as well as other brands in their portfolio for Saints fans to enjoy on matchdays ahead of the game. […]
AC Milan signs OneFootball as official NFT video highlight moment partner
AC Milan and OneFootball have joined forces to create exclusive digital video highlight and still collectibles for the over 500 million Rossoneri fans across the globe. The new multi-year deal, which sees OneFootball become the new Official NFT Video Highlight Moment Partner and a new Premium Partner of AC Milan, aims to drive fan […]
World Table Tennis signs Ganten as global premier partner
World Table Tennis has named natural mineral water brand Ganten as its new Global Premier Partner. As a Global Premier Partner, Ganten will provide hydration at a number of international table tennis events, including WTT Grand Smashes, WTT Cup Finals, WTT Champions and the ITTF World Table Tennis Championships Finals. “This partnership with […]
Aston Villa Women partners Gym+Coffee to foster positive perception of women in sport
Aston Villa Women has announced Gym+Coffee as a new Official Partner. The Athleisure brand, who are committed to supporting the women‘s football community, will form a partnership with the Club which aims to provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport. Through a dedicated campaign, Aston Villa […]
DP World Tour inks three-year deal with Oceantee
The DP World Tour has signed a three-year partnership agreement with OCEANTEE that will see the company become the Tour’s Official Sustainable Products Supplier. Founded by trained marine biologist Ed Sandison, OCEANTEE is on a mission to change the way the industry and golfers think about their use of plastic and its impact on […]
Tory Burch to be the official outfitter of the Billie Jean King Cup
Tory Burch has been announced the official outfitter of the Billie Jean King Cup by BNP Paribas, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. Burch will design a winner’s jacket for the world champions and their teams, and there will be opportunities to design pieces […]
World Table Tennis signs Hebei Enlio Sports Group as official flooring supplier
World Table Tennis (WTT) has named Hebei Enlio Sports Group (Enlio) as its Official Flooring Supplier. Enlio has supported WTT events since 2021 and has decided to deepen and extend its partnership with a three-year Global Supplier agreement from 2022 – 2024. As a Global Supplier, Enlio will provide flooring for selected WTT […]
Wolves sign AstroPay as principal shirt sponsor
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor. The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]
Aston Villa inks kit partnership with Castore
Aston Villa have signed a multi-year partnership with premium sportswear brand Castore, supplying kits for the start of the 2022/23 season. The agreement signifies Castore’s continued push into the highest level of English football, the Premier League, and is a further statement of Aston Villa’s intent to partner with premium brands who share the […]