Major League Pickleball and the PPA Tour’s VIBE Pickleball League have agreed to a strategic merger to unify the sport of pickleball as a global, co-ed, team-based league.
This league will continue to live under the “Major League Pickleball” brand name and format.
A joint statement by MLP and PPA stated: “Pickleball is the fastest-growing and most popular participatory sport in America – and soon the world. MLP and the PPA have independently fostered this growth by supporting world class players, driving powerful marketing, and creating unbelievable live experiences. Coming together as one team league allows us to build much bigger events, offer more prize money, enhance player development, pursue larger media and sponsorship deals and, most importantly, grow the game we all love.
Our league is starting with the best professional players in the world and a group of iconic leaders from sports and business including LeBron James, Tom Brady, Kevin Durant and Kim Clijsters. Just yesterday we announced Anheuser-Busch is our newest team owner – and we are just getting started.
“Today marks a real milestone in the evolution of pickleball. In a world desperate for more social connection and reasons to celebrate, we are so excited for this merger and what it means for our community and our beautiful sport.”
