The Australia SailGP Team has announced a partnership with Campari Australia’s SKYY Vodka which sees the award-winning brand join the team in a multi-season deal. The partnership with SKYY Vodka and the Australia SailGP team also extends to support the KPMG Australia Sail Grand Prix I Sydney as the event’s Official White Spirits Partner, […]
Formula E inks licensing partnership with Zinc Sports
Formula E has announced a new licensing partnership with leading micromobility brand, Zinc Sports. The exclusive partnership leverages Zinc’s 15 years’ experience in scooter manufacturing to launch a range of Formula E-branded e-scooter products now retailing through Argos in the UK. Micromobility aligns with Formula E’s mission of accelerating the adoption and development […]
Barca Innovation Hub to promote nutrition innovation with Heura Foods
Barça Innovation Hub, FC Barcelona’s sports research, knowledge and innovation platform, has signed a sponsorship agreement with Heura Foods by which the two parties will seek to promote innovation in the field of nutrition to have a positive impact on society. The agreement also provides for the plant-based food company created in Barcelona to […]
FIS signs Swatch as the official partner of the world cup
FIS has named Swatch as the Official Partner of the FIS Park & Pipe World Cup. The agreement lasts for four years and will run through the 2025-2026 season. Park & Pipe is the youngest of the FIS disciplines and includes both Freeski and Snowboard. The events that fall under the Park & Pipe […]
LaLiga and UFC sign a promotional partnership for engaging more fans
LaLiga North America and UFC, the world’s premier mixed martial arts organization has signed a promotional partnership to engage with fans across both sports through social media collaborations, on-site coverage at events, digital content, athlete activations, and more. The creation of this partnership stems from a successful initial collaboration between LaLiga North America and UFC […]
Boston Red Sox inks ten-year partnership with MassMutual
Massachusetts Mutual Life Insurance Company (MassMutual) and the Boston Red Sox have entered a 10-year partnership in which MassMutual will become a signature sponsor of the Red Sox beginning at the start of the 2023 season. This collaboration brings together two resilient, respected, and successful Massachusetts brands rooted in their shared values of interdependence […]
AFF signs MNC Group as the exclusive media rights partner
The ASEAN Football Federation (AFF) has announced MNC Group as the exclusive media rights partner for the AFF Mitsubishi Electric Cup in Indonesia. Brokered by SPORTFIVE, the deal covers the next two editions of the football competition, starting with the AFF Mitsubishi Electric Cup 2022 scheduled to take place from 20 December 2022. As […]
Witold Banka gets re-elected as WADA president
The World Anti-Doping Agency’s (WADA) Foundation Board (Board) unanimously re-elected the President, Witold Bańka, and Vice-President Yang Yang for a second and final three-year term in the top leadership roles of WADA. The past three years under the leadership of Mr. Bańka and Ms. Yang has been a period of significant advancement for WADA […]
DP World Tour Dubai extends partnership with Emirates
The DP World Tour Championship, Dubai and Emirates have agreed a five-year extension which will see the airline continue as a premium partner of the DP World Tour’s season-ending event until at least 2027. Emirates, an Official Partner and Airline of the DP World Tour, has been a partner of the prestigious season-ending Rolex Series […]
Newcastle United signs Monster Energy as the official energy drink partner
Newcastle United has partnered with leading energy drink Monster Energy, which becomes the club’s Official Energy Drink Partner in a multi-year deal. Founded in 2002 and distributed across more than 140 countries, Monster Energy is one of the world’s most popular energy drink brands and has well-established partnerships across sports, events and gaming. […]