ONE Championship (ONE), the world’s largest martial arts organization, and Horizon Sports & Experiences (HS&E) have announced they have formed a partnership for the agency to work with and help manage ONE’s sponsorship, entitlement, and brand activation efforts in the United States. As part of the agreement, HS&E will be responsible for developing and […]
UFC onboards immersive technology brand Cosm for fan engagement
UFC, the world’s premier mixed martial arts organization, and Cosm, a leading immersive technology, media, and entertainment company have announced a multi-year partnership to deliver a completely new way to experience the biggest UFC events from around the globe. Under the partnership, Cosm will produce and present live UFC Pay-Per-View (PPV) events in immersive […]
British Cycling inks partnerships with Sportive Breaks and Destination Sport Travel
British Cycling has signed a new long-term commercial partnership with travel specialists Sportive Breaks and Destination Sport Travel. Through the partnership, British Cycling members will have access to the best cycling travel experiences via Sportive Breaks, while the Great Britain Cycling Team will have its travel requirements managed through Destination Sport Travel. Destination […]
India set to host Volleyball World Beach Pro Tour 2023 for the first time
Volleyball World Beach Pro Tour 2023 will take place in brand new locations around the globe with a number of new stops added to the calendar and ready to showcase the very best of beach volleyball to fans worldwide The new stops join a strong line-up of host cities ready to bring world-class beach […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]
ATP signs Waterdrop as official hydration partner
ATP has announced a new multi-year partnership with Waterdrop, a fast-growing Austrian hydration brand. Waterdrop becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023. With a mission to encourage people to Drink More Water, Waterdrop is committed to helping customers live healthier, longer and more sustainable lives. Products, including […]
Formula 1 appoints Qatar Airways as global partner until 2027
Qatar Airways is now the Global Partner and Official Airline of Formula 1, the pinnacle of motorsport and the world’s most technologically-advanced racing series. Qatar Airways and F1 will be partners through the 2027 season, bringing thrills and exciting speeds to fans globally. His Excellency, Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, […]
F1 collaborates with DAZN to broadcast in Japan until 2025
Formula 1 has announced a new multi-year partnership with DAZN to broadcast Formula 1 in Japan through to 2025. The agreement, which begins ahead of the 2023 season, will give DAZN rights to broadcast all 23 race weekends including practice and qualifying sessions, F1 Sprint events and Grand Prix, plus highlights to their customers in […]
Adidas to close kit sponsorship deal with BCCI
German clothing brand Adidas is all set to become the uniform partner of the Indian cricket team. The deal which is expected to run until 2028 will be formally announced next month. According to sources, Adidas is set to pay a higher amount than Nike. Nike paid INR 370 crore to hold the Indian […]
Volleyball World expands multi-year agreement with SN1 Consulting
Volleyball World has expanded multi-year agreement with SN1 Consulting, under which the Munich-based consultancy will exclusively advise and assist both indoor and beach volleyball media rights sales across select European markets, including Germany. As a big focus of the expanded partnership, SN1 Consulting and Volleyball World will be working closely together to develop a […]