The Racing Club de Lens and Nexans, official partner since 2021, are extending and expanding their collaboration until 2025.
The logo of this key player in electrification and leader in the design and manufacture of cable systems and services will be positioned above the blood and gold crest of the men’s and women’s first team kits.
Strongly rooted in the Hauts-de-France region, and more particularly in Lens since 1929 with the presence of the last copper smelter in France, Nexans is establishing itself as a key partner of the Racing Club de Lens. The association of RC Lens and Nexans illustrates shared values of commitment and team spirit. Values embodied and carried by both Lensois players and Nexans employees who work daily for the energy transition. Joint operations between Lens workers from Nexans and the club are also regularly set up.
With the strengthening of this sponsorship, initiated in December 2021, Nexans will benefit from an important brand visibility system, which will be implemented for the 2023/2024 and 2024/2025 seasons at the Bollaert-Delelis stadium on match day as well as on the blood and gold club’s digital communication media. Nexans is also seeing its logo positioned on the heart side, starting this season, on the jerseys of Racing players.
With this partnership, Nexans reaffirms its involvement in the world of sport and its values of unity and commitment. This renewed support for RC Lens is an example of Nexans’ human and humanistic commitment, which is illustrated through numerous institutional sponsorship actions and cultural, academic and sporting partnerships.
Arnaud Pouille, Managing Director of Racing Club de Lens : “As I had the opportunity to point out when signing the partnership, Nexans, like Racing, represents Lens. When you visit the Artesian site, a jewel of local industry, you are immediately imbued with strong values - team spirit, humility, courage – which are comparable to those of the mining area and Racing. It is not a brand but a real emblem of the region that we will now wear on our tunics, precisely on the heart side, above our coat of arms. We are delighted with this natural rapprochement which gives even more meaning to our partnership strategy. »
Philippe Demarez, director of the Nexans factory in Lens : “Nexans is very proud to continue the partnership with the Racing Club de Lens, displaying its colors even more prominently on the jerseys of the women’s and men’s first teams. The same values of commitment and team spirit drive Nexans employees and blood and gold teams, so it is natural that the association of these two leading regional figures continues. With the same passion, Nexans continues to electrify RC Lens!