Punjab National Bank, Amul and Indian Oil Corporation have come on board as sponsors for the 34thSub Junior National Badminton Championship 2022 scheduled to be held in Lucknow from 19th November to 23rd November. Top junior players from across the country representing different states are participating in the 5-day long tournament. Red FM will […]
Italian fashion brand Herno to dress FC Barcelona players
FC Barcelona and Herno have signed a partnership deal whereby the Italian fashion company becomes the football club’s official Formal Wear partner for the next three season through to 2024/25. The man’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, […]
FIFA Women’s World Cup signs Commonwealth Bank as the official supporter
FIFA has announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football. By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest […]
Vibe Pickleball League merges with Major League Pickleball
Major League Pickleball and the PPA Tour’s VIBE Pickleball League have agreed to a strategic merger to unify the sport of pickleball as a global, co-ed, team-based league. This league will continue to live under the “Major League Pickleball” brand name and format. A joint statement by MLP and PPA stated: “Pickleball is […]
US Soccer agrees a multi-year renewal with Volkswagen
The U.S. Soccer Federation has signed a multi-year partnership extension with Volkswagen, maintaining Volkswagen as the presenting partner of U.S. Soccer including its Men’s and Women’s National Teams, Youth National Teams and Extended National Teams. “We’re incredibly proud to continue our strategic partnership with Volkswagen,” U.S. Soccer Chief Commercial Officer David Wright said. “VW […]
BYJU’s sign Lionel Messi to promote equitable education
BYJU’S, the world’s leading education technology company, today announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with BYJU’S to promote the cause […]
Celtic FC signs William Hill as betting partner
Celtic FC has announced that William Hill, one of the world’s leading sports betting brands, has become the club’s official in-stadium betting partner. The new partnership will see William Hill offering betting facilities at the iconic Celtic Park for the next two seasons. The agreement will bring an exciting element to Hoops fans’ matchday […]
NFL appoints Lucy Roberts as marketing director in the UK
The National Football League has appointed Lucy Roberts Hartley as its new Marketing Director in the UK. Following three sell-out NFL UK International Games in London during October 2022, Roberts Hartley will be dedicated to accelerating the growth of the NFL UK fanbase, with a focus on 12–24-year-old audience, through fan engagement, NFL events, […]
Redstrike to develop strategic commercial programme for Asia Rugby
Asia Rugby, the governing body of rugby on the Asian continent, has inked a landmark strategic partnership agreement with international sports marketing agency Redstrike. With this partnership, Asia Rugby signalled its intent and firm commitment to strengthening and ensuring value-addition to the development of rugby across Asia – home to 60% of the world […]
Scottish FA extends Adidas partnership until 2028
The Scottish FA has extended its partnership with global sports brand Adidas until 2028. The extension to the current partnership will see adidas’ role as the Scottish FA’s official kit supplier continue into its 18th year. It follows men’s national team’s recent success in Group B of the UEFA Nations League, which saw them […]