Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4×4 Vehicle Partner.
The INEOS Grenadier is a rugged and uncompromising off-roader that fills a gap in the market for a stripped-back, no-nonsense 4×4 that can transport people, goods and equipment to the most inaccessible parts of the world.
Through the partnership, INEOS Grenadier will engage the Club’s global fanbase through digital and social content and matchday activations at Tottenham Hotspur Stadium, with the Grenadier logo visible on our dugout seat headrests.
To kick-off the partnership, INEOS Grenadier will be the Presenting Partner of tonight’s exhibition match against OGC Nice at Tottenham Hotspur Stadium.
Todd Kline, Chief Commercial Officer, Tottenham Hotspur, said: “Our partnership with INEOS Grenadier represents the coming together of an innovative British brand with an iconic London Football Club – both of whom are committed to pushing boundaries and daring to do things differently, while staying true to authentic values and traditions. We should like to thank the team at INEOS Automotive for their vision and commitment to the future success of this partnership.”
INEOS Automotive Chief Executive Officer, Lynn Calder, said: “From the moment the idea for the Grenadier was conceived by our Chairman, Sir Jim Ratcliffe, we have pursued a fresh perspective on 4×4 development and manufacturing. The INEOS-wide ethos of employing grit and determination has helped us overcome many challenges as we brought the Grenadier to market, values that reflect the motto and mindset of this great football club.”
Tottenham Hotspur and INEOS first partnered in December, 2020, when INEOS Hygienics became the Club’s Official Hand Sanitiser Supplier at the height of the COVID pandemic, providing state-of-the-art touchless hand sanitising stations through the stadium to assist the safe return of fans to matches.
