Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC to drive new opportunities for the organization across the region.
Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand.
Kicking off the partnership, IMG has already secured a deal for DFB with kitchen and bathroom appliance specialist, Vanward, to become the official regional partner of the German national football team in China.
“We manage almost all of our commercial sales inhouse but are excited to handle sales in Asia and especially in China with the expertise and excellence of renowned partners such as IMG to secure a vast portfolio of DFB partners worldwide” says Henning Wegter, Senior Head Sales & Partner Management at DFB GmbH & Co.KG. “Having a committed partner helping us to identify opportunities regionally overseas will secure great visibility of the DFB brand also outside our natural habitat.”
Adolfo Bara, Senior Vice President & Managing Director, Football Events, at IMG, commented: “German football has a history of excellence and international success, and we’re delighted to be working with DFB to develop new commercial opportunities for the national team. IMG has a wealth of regional and global expertise and resources within the world of football. We look forward to leveraging our extensive global sales network to develop more strategic sponsorship opportunities for the next generation of German national football.”
The deal bolsters IMG’s global football sponsorship portfolio. In addition to its partnership with DFB, IMG manages the global sponsorship sales for CONMEBOL Libertadores and Sudamericana, La Liga, Liga MX, Chinese Super League (CSL) and Real Madrid.