AC Milan and Emirates have announced the renewal of their long-standing partnership.
Emirates will continue to be the Rossoneri’s Official Airline Partner and Principal Partner , continuing a fruitful working relationship that has lasted for over 15 years.
Emirates’ iconic ‘Fly Better’ logo will continue to be featured on the shirts of the men’s first team at all seasonal fixtures. The Emirates brand will also appear on the shirts of the youth teams involved in the AC Milan Academy project, in Italy and abroad, with the aim of sharing the positive values of football through the initiatives of the Club’s Academy.
In addition to the prestigious shirt sponsorship, the agreement will continue to include the preeminent presence of the Emirates brand within the San Siro stadium, in the hospitality sector and in ticketing, as well as additional marketing rights.
The partnership between AC Milan and Emirates was born in September 2007. The following year, Emirates elevated its status to Top Institutional Sponsor. The renowned branding first appeared on the Club’s shirts in the 2010/11 season, connecting Emirates with the millions of Rossoneri fans around the world. Since then, the Emirates brand has appeared on the Club’s shirts in 590 official matches, in which the Rossoneri have scored 967 goals .
For the occasion, AC Milan visited the Emirates Group headquarters in Dubai . The Rossoneri are in the capital of the United Arab Emirates for a training camp and to play in the Dubai Super Cup. During the appointment, the First Team coach Stefano Pioli, some players from the First Team, the Senior Management of AC AC Milan and representatives of the Club’s ownership met His Highness Sheikh Ahmed bin Saeed Al Maktoum, President and CEO of Emirates Airline & Group , in a special moment which formalized the renewal of the partnership and reaffirmed the shared vision of the two brands.
Casper Stylsvig, Chief Revenue Officer of AC Milan , commented: “We are very proud to extend our partnership with Emirates and consolidate our relationship with the largest airline in the world. Like Emirates, AC Milan also wants to strengthen the bond with its global audience. Continuing to do so alongside a brand capable of connecting the world from its headquarters in Dubai makes us extremely proud. With this agreement, the partnership between AC Milan and Emirates will last for almost two decades, demonstrating how strong and deep is our extraordinary cooperation”.
Sir Tim Clark, Chairman of Emirates Airline , said: “We are thrilled to continue our partnership with AC Milan and create new opportunities to engage with one of the most passionate football fans in the world. We have been alongside AC Milan for over 15 years already, and for the next phase of our partnership we are conceiving together innovative procedures to better present both our brands.The collaboration with the Rossoneri Club adds to the important investments made in Italy over the last three decades, aimed at supporting our customers, businesses and the communities we serve with our four destinations in the country.”
The collaboration between AC Milan and Emirates confirms the Club’s commitment to strengthening its physical presence in the Middle East, a strategically key region for the Rossoneri. Football is the most popular and practiced sport in an area where AC Milan has over 2.5 million supporters. As confirmation of its commitment, AC Milan is planning to open a new office in Dubai . It will allow the Club to enhance its communication and commercial strategy in the Middle East. More details will be shared soon.
The partnership is also a demonstration of Emirates’ commitment to Italy, served for over 30 years. Emirates currently operates 36 weekly flights to four destinations: Milan, Rome, Venice and Bologna.
