Real Betis Balompié and Volvo have signed a collaboration agreement until June 2024.
With their two car dealerships in Seville, Volvo becomes one of the Green and White Club’s main sponsors.
The logo of the prestigious Swedish brand and their successful SUV models -Volvo XC40, XC60 y XC90- will be present in the Club’s daily life. As part of the agreement, the squads of Real Betis Balompié and Coosur Real Betis will enjoy a Volvo fleet of vehicles, among which the hybrid and plug-in hybrid models are the stars. This agreement goes in line with the Club’s sustainability program Forever Green. Volvo has joined this platform, which aims to use the most popular sport in the world to help reduce the impact of climate change.
Volvo is one the leading brands in the motor manufacturing sector. Their policy id to offer customers a “personal, sustainable and safe” mobility, becoming one of the references in the electrification of the sector.
In 2017, Volvo Cars committed to progressively abandon combustion engines and to electrify their entire automobile catalogue. In 2019, all Volvo models have an option for plug-in hybrid. Currently, the models XC40 and C40 are available as pure electric.
Also, the company has committed to reducing, by 2025, 40% of their CO2 emisions compared to 2018 in all their chain of production and distribution, including all their dealerships. By 2025, half of all their vehicles for sale will be completely electric and by 20230 no combustion engine cars will be sold. The commitment is even bigger for 2040, when Volvo Cars will not have any carbon print impact in their entire production chain. As of today, more than 25% of their sales are of plug-in hybrids, which is considerable higher than the average of the Spanish market.
Volvo will have an important presence in the Club’s main advertising spots, hospitality and events, as well as special promotion and services in Real Betis digital and social network products.
Real Betis Balompié general business manager, Ramón Alarcón, assessed the agreement: “At Real Betis we are really proud to join our brand to Volvo, one of the referents in the automobile sector in the world. We also do it by making a bid on sustainable mobility with the hybrid and plug-in hybrid models. Our platform Forever Green has been one of the main reasons why Volvo decided to walk this way with Real Betis and we are very satisfied by that.”
