DAZN and Fanatics join forces for integrated sports fan experience

DAZN Group and Fanatics, Inc. have joined forces to deliver the ultimate integrated sports fan experience worldwide.


DAZN’s  global sports streaming and entertainment platform will integrate Fanatics’ extensive range of licensed sports products, making it easier than ever for fans to get their hands on official team merchandise and sports apparel directly through the DAZN app, with one-click purchasing and personalised user journeys.

DAZN’s vision is to be the global destination platform for sports fans where they come every day to engage with an array of sports content and experiences – from live sports streaming, news, analysis and highlights, to betting, gaming, buying tickets and now, through our partnership with Fanatics, an integrated e-commerce experience.


DAZN is using technology to build a scalable global digital platform that aggregates today’s fragmented fan experience all within the wrapper of a single lifetime customer account which offers a personalised experience for every user.

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