Formula 1 and Zoom Video Communications have signed a new digital partnership to deliver the first ever virtual Paddock Club experience, ahead of the FORMULA 1 ARAMCO MAGYAR NAGYDÍJ 2020 Budapest.
Due to the ongoing pandemic, the first eight races are without the traditional in-person hospitality offerings. Hospitality is a key component of the F1 experience, so the companies partnered to create a bespoke virtual hospitality experience for guests.
Across the past race weekend, guests joined the Virtual Paddock Club, through Zoom, and were treated to a range of experiences, including live updates and insight from legends of the paddock.
Additional experiences will also be created, in-line with the FIA’s regulations, at future races. Zoom will provide an exclusive experience throughout the eight-race European season, and in addition, F1® will look to work with Zoom to expand the Virtual Paddock Club offering to its Global Partners and F1® Teams.
Ben Pincus, Director of Commercial Partnerships, Formula 1, said: “We understood the opportunity Zoom presented to us, which was about delivering a live sporting experience for guests despite the fact much of sport is currently behind closed doors. Zoom by its very nature is about enabling and connecting businesses remotely and this partnership, which has been developed virtually, is an example of just that. We are excited to work with Zoom to continue to connect businesses and their VIPs through this virtual hospitality experience.
“We hope this will be the first of many innovations we roll out in the coming months for our partners. Over the past few months, through Project Pitlane and Virtual Grand Prix races, we have seen the ability to innovate is imperative as we collectively adapt to an environment that continues to evolve.”
Janine Pelosi, CMO of Zoom, said: “We at Zoom are thrilled to kick off the Virtual Paddock Club with Formula 1®. During this challenging time, organizations such as Formula 1 still need to provide engaging experiences for fans and enterprises need to offer unique opportunities for their top prospects, and Zoom is here to help. The Virtual Paddock Club is the best way to recreate that VIP sports experience from home. Long run, there’s an opportunity for a hybrid virtual/in-person model so distance is no longer a barrier to sports hospitality.”
CAA Sports helped facilitate this partnership through its global representation of F1