Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race […]
CSM to help Queen Elizabeth Olympic Park with commercial proposition
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition. CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that […]
Porsche signs Emma Raducanu as brand ambassador
Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car […]
Formula 1 signs MSC Cruise as global partner
Formula 1 has signed MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss based MSC Cruises, one of the world’s largest and fastest growing cruise brands, become the Official Cruise Partner of Formula 1. […]
Spotify becomes official audio streaming partner of FC Barcelona
FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and […]
Real Betis to focus on sustainability with Volvo partnership
Real Betis Balompié and Volvo have signed a collaboration agreement until June 2024. With their two car dealerships in Seville, Volvo becomes one of the Green and White Club’s main sponsors. The logo of the prestigious Swedish brand and their successful SUV models -Volvo XC40, XC60 y XC90- will be present in the […]
Warwickshire CCC extends partnership with Selco Builders Warehouse
A long-standing partnership between Selco Builders Warehouse and reigning LV= Insurance County Champions Warwickshire County Cricket Club has been extended. Selco, one of the UK’s leading builders merchants, will sponsor the Family Stand at Edgbaston Stadium for its extensive programme of international and domestic cricket in the 2022 season. The deal ensures Selco’s […]
Formula 1 inks official partnership with Lenovo
Formula 1 has announced that Lenovo is an official partner for the upcoming 2022 season. 1 as it continues to bring the highest level of racing and entertainment to its worldwide fan base. As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible by combining […]
WTA signs Hologic as global title sponsor in a landmark deal
The WTA and Hologic have announced a landmark partnership introducing Hologic as the global title sponsor of the WTA Tour. The multi-year alliance, the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship, aims to achieve significant progress through a shared vision of greater wellness and equality for women. The groundbreaking partnership allows […]
Premier League renews partnership with Avery Dennison until 2025
The Premier League and Avery Dennison have announced an extension to their partnership until the end of the 2024/25 season. The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail. The current agreement, which […]