Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup. Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership. […]
AFC Wimbledon teams up with Seat Unique
AFC Wimbledon have teamed up with Seat Unique to launch a fantastic hospitality option for our supporters on matchdays. Seat Unique, the premium ticketing marketplace, has exclusively powered AFC’s online hospitality sales since September 2021. The partnership has got off to a tremendous start, due to the successful digital transformation of the club’s hospitality […]
Adani Group, Dream 11 join in as sponsors of the Syed Modi India International Championship 2022
Adani Group, Dream 11, Balrampur Chini Mills have come on board as sponsors for the ongoing Syed Modi India International Championship 2022 being held at Babu Banarasi Das Badminton Academy in Lucknow, Uttar Pradesh. Top International badminton players like PV Sindhu, Evgeniya Kosetskaya ,Sourabh Verma, HS Prannoy among others are participating in the tournament which […]
Harlequins signs MyoMaster as official recovery partner
Harlequins has announced its partnership with the fast-growing specialist sports recovery brand MyoMaster. Created by and for professional athletes, Harlequins hooker Joe Gray is a co-founder of the company. The partnership also extends to the women’s teams at Harlequins with MyoMaster supporting their mission to become one of the best teams in Europe. This […]
Jessica Smith of Angel City FC on how the club’s focus on equity, essentials & education is attracting more brands
Los Angeles’ most talked about club, Angel City FC will debut this year at the National Women’s Soccer League. Backed by Hollywood superstars Natalie Portman, Jennifer Garner and Eva Longoria, it has already signed up some big names. The Playknox spoke with Jessica Smith, Head of Revenue for the club to know about the commercial […]
London Revolution gets law firm Sidley Austin as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for its London Revolution event in international law firm Sidley Austin LLP. London Revolution comprises a two-day cycling weekend in October which takes participants on a 360 degree loop of London, as well as trail running and […]
Formula E and DHL expand partnership
DHL and Formula E have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles. As part of the agreement, DHL remains Official Founding and Logistics Partner to the ABB FIA Formula E World Championship and will continue to transport over 415 tons of the all-electric motorsport World Championship’s freight […]
Inter Milan signs AOA Sports as official regional partner
AOA Sports, a new power in the sports and entertainment industry in Asia, is Inter’s new Official Regional Partner in Asia. Through this three-year partnership, Inter and AOA Sports will promote each other’s image in Asia, and continue to make breakthroughs in their respective fields. Meanwhile, AOA Sports will focus on technological upgrades […]
Lucknow IPL team names My11Circle as official title sponsor
Fantasy sports platform My11Circle has signed a deal to become official title sponsor for RP-Sanjiv Goenka Group-owned Lucknow franchise of Indian Premier League (IPL). As part of the three-year deal, the logo of My11Circle, which is owned by Games24x7, will feature on the Lucknow team jersey. RPSG Group’s ₹7,090 crore bid had emerged as […]
Manchester City to grow sustainably and responsibly with Masdar partnership
Premier League Champions Manchester City have announced a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an Official Partner of the Club. Masdar, a global leader in renewable energy, clean technologies and sustainable development, is focused on the development of renewable energy projects across the Middle […]