Crypto.com, the world’s fastest-growing cryptocurrency platform, announced alignment with Angel City Football Club (ACFC) as a founding partner and the team’s official cryptocurrency and NFT partner. Deepening their relationship with Los Angeles and LA sports fans, the partnership is the first direct sponsorship of a professional women’s sports team by a major cryptocurrency platform. […]
FIFA signs Visa as the first global women’s football partner
FIFA has announced Visa as the first Global FIFA Women’s Football Partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023. The new opportunities afforded under the revamped structure highlight the commitment of both parties to making football truly global and supporting the growth and development […]
Hyundai becomes permanent sleeve partner of Nashville Soccer Club
Nashville Soccer Club have reached a long-term partnership deal with Hyundai moving into the 2022 campaign. With the agreement, Hyundai joins an exclusive group of Nashville SC founding partners and will serve as Nashville SC’s official automotive partner. “Hyundai has played such an important role in Nashville SC’s success since our MLS launch […]
Nubank latest regional supporter for FIFA World Cup Qatar 2022
Nubank, one of South America’s largest digital retail financial institutions has been named as an Official Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement covers the South American market and will provide the digital banking giant with a unique opportunity to engage with audiences in the region. “FIFA and Nubank […]
Paris Saint-Germain strikes multi-year partnership with Gorillas
Paris Saint-Germain (PSG) and Gorillas have signed a multi-year partnership agreement. The European leader in instant on-demand groceries and fast delivery service Gorillas becomes Paris Saint-Germain Grocery and Delivery Partner. As the fastest growing players in their respective field, Paris Saint-Germain and Gorillas have a strong brand synergy and a common ambition to offer […]
Golden State Warriors extend partnership with Rakuten
The Golden State Warriors and Rakuten Group have extended their agreement that will continue to feature the Rakuten logo on Warriors uniforms, renewing a historic partnership that began in 2017 when the Warriors welcomed Rakuten as the team’s first-ever jersey partner. A badge featuring the Rakuten logo will continue to appear on the left […]
The European Tour to be named as DP World Tour as part of ground-breaking agreement
The European Tour group and DP World today jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group’s main tour from the start of the 2022 season. The agreement heralds a new era in the history of the European Tour group, which, along with […]
Odisha FC unveils Global Football Alliance to drive change on & off the pitch
Odisha Football Club has introduced the Global Football Alliance, the concept will enable the Club to lead the way in enhancing their activities on and off the pitch. Under the umbrella of GFA, Odisha FC will seek to partner with football clubs worldwide that share its ethos, passion, and aspirations to drive change on […]
Jamshedpur FC signs Tata 1mg as official health partner
Jamshedpur Football Club has signed Tata 1mg as the club’s Official Health Partner for the upcoming Indian Super League (ISL) season. Tata 1mg, enables easy and affordable access to a wide range of products and services like medicines, health & wellness products, diagnostics services & teleconsultation to customers. Tata 1mg will have its […]
AC Milan signs Gatorade as official sports drink partner
AC Milan and Gatorade, a PepsiCo brand have announced a new partnership, which sees the world’s number one Sports Drink become the Official Sports Drink for the Men’s and Women’s first teams of the Club. Through this partnership, Gatorade will support AC Milan’s on-field performances both in Serie A and in the UEFA Champions […]