LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]
Chennaiyin FC ropes in Nivia as official kit partner
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it […]
Chelsea FC strikes three-year partnership with Parimatch Tech
Chelsea Football Club has signed a three-year partnership with the international tech and betting company… Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea for the next three seasons. Parimatch will use […]
Getir joins Tottenham Hotspur as official global partner
Tottenham Hotspur have agreed a three-year partnership with Getir, the pioneer of ultrafast grocery delivery. Getir is to join the Club as an Official Global Partner. The new agreement caps a very busy year for Getir. Despite only launching in the UK in January, Getir already delivers groceries in minutes across London, Birmingham, Manchester, Brighton, […]
Tour of Britain names Tiki Tonga as official coffee partner
Specialty coffee roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading procycling events. Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly […]
Birmingham City FC strikes blockchain partnership with Ultimo GG
Birmingham City FC have entered the eSports and blockchain realm with Ultimo GG partnership. This partnership will see Blues and Ultimo GG collaborate to launch a number of esports initiatives over an initial two-year term; including an esports platform, an esports team and a number of esports events for players of all abilities, with finals […]
RCD Espanyol names DIGI as official sponsor until 2023
DIGI, the telecommunications operator of the multinational DIGI Communications, and RCD Espanyol de Barcelona have signed an agreement whereby the operator becomes the Club’s official sponsor for the 2021/2022 and 2022/2023 seasons. The presentation of the agreement was held today at the RCDE Stadium and was attended by the CEO of DIGI Spain, Marius Varzaru, […]
Birmingham 2022 signs Kuehne+Nagel as official event logistics provider
Kuehne+Nagel, one of the world’s leading logistics companies that offers highly specialised solutions for worldwide industries, has been appointed as the Official Event Logistics Provider for the Birmingham 2022 Commonwealth Games. Following a competitive tender process, Kuehne+Nagel will be responsible for the safe and sustainable transportation, receipt and forwarding of all the Birmingham 2022 logistic […]
NHL strikes partnership with Shavelogic
Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels. NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor. […]
Camelot to support Team GB and ParalympicsGB as official partner
With under six months until the Tokyo 2020 Olympic and Paralympic Games, National Lottery operator, Camelot, has thrown its support behind Team GB and ParalympicsGB in the build-up to two of the world’s most globally recognised sporting events. The National Lottery has always been a fantastic supporter of Olympic and Paralympic sport and now its […]