Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]
The British & Irish Lions strike e-commerce partnership with Fanatics
The British & Irish Lions have signed a new e-commerce and manufacturing agreement with Fanatics, the global leader in licensed sports merchandising, that will see fans given access to the widest range of merchandise ever created for a Lions Tour. The new partnership sees a coming together of the world’s greatest touring side and one […]
ITTF signs Dishang Group as title sponsor of the world cups
The International Table Tennis Federation (ITTF) confirms that Dishang Group is the Title Sponsor of the upcoming 2020 ITTF Women’s and Men’s World Cups. One of China’s largest manufacturers and exporters of apparel, Dishang Group is headquartered in Weihai (Shandong province), the host city for both events, which will be staged on the following dates: […]
Leeds United agrees partnership with Electronic Arts
Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working […]
German Football Association partners Exasol for analytics projects
Exasol, the high performance analytics database, is proud to announce that it has become an official partner of the German Football Association, Deutscher Fußball-Bund. Exasol will not only support the national teams for men and women, but it is also committed to the men’s under 21 squad and the DFB Academy. The partnership also offers […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
Scottish Championship names AXA Asia as presenting partner
AXA Asia has been named as the Presenting Partner of the Scottish Championship which takes place at Fairmont St Andrews next week (October 15-18). The Scottish Championship presented by AXA concludes the European Tour’s second ‘UK Swing’ of 2020, following the Dubai Duty Free Irish Open at Galgorm Castle Golf Club, in Northern Ireland, last […]
Sheffield United signs First Touch Games as global partner
Sheffield United have announced First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
World Rugby names Societe Generale as top tier partner for the Rugby World Cup 2023
World Rugby and Societe Generale have renewed their long-standing worldwide partnership of Rugby World Cup for the 2023 event in France. The first top tier Worldwide Partner to be confirmed for France 2023, Societe Generale will embark on a three-year journey towards the most sustainable and impactful Rugby World Cup ever. The renewal between Rugby […]