Manchester City has signed a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe. Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]
IQONIQ adds LaLiga to its portfolio
LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]
Changhong named as strategic partner of the China National Badminton Team
Changhong, a home appliance manufacturers in China, signed an agreement with China National Badminton Team to become the official sponsor of the national team and winner of 41 Olympics gold medals. Under the agreement, the appliance maker and the badminton team will jointly promote the development of China’s sports industry through a “technology + sports” […]
FIFA World Cup Qatar 2022 signs GWC as regional supporter and official logistics provider
Qatar-based GWC , a leader in supply chain solutions including warehousing, freight forwarding, commercial, fine art, and event logistics services, was announced as the first Regional Supporter and Official Logistics Provider for the FIFA World Cup Qatar 2022. As such, GWC will be the key operational supplier of logistics solutions for the FIFA World Cup […]
Southampton FC signs Acronis as cyber protection partner
Premier League football team Southampton FC has named Acronis, a global leader in cyber protection, as its Official Cyber Protection Partner. Under the agreement, Acronis will be providing the team with a full suite of cyber protection solutions to protect the team’s data assets and optimize data workflow, facilitating the team performing at its best […]
Southampton FC renews partnership with eToro
Southampton Football Club has renewed its partnership with global multi-asset investment platform, eToro. As a partner since 2018, eToro enables people to invest in the assets they want, from stocks and commodities to cryptoassets like bitcoin. The platform not only allows you to choose what you invest in, but also how you invest. You can […]
Real Madrid signs easyMarkets as online trading partner in a three-year deal
Real Madrid has named easyMarkets as the club’s Official Online Trading Partner for the next three years, starting from the beginning of the 2020/21 season. This has the potential to add incredible value to the easyMarkets branding efforts and bring an unprecedented level of recognition to the well-established financial service provider. Ohad Golan, Chief Marketing […]
Man City renews partnership with Korean tyre giant Nexen
Manchester City has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal. The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across […]
AC Milan signs Harmont & Blaine as official style partner
AC Milan and Harmont & Blaine have signed a new partnership, which will see the Italian apparel company act as Official Style Partner to the club for the next 2 seasons. Renowned for dachshund, Harmont & Blaine, will provide formalwear and club uniforms for the Senior Men’s and Women’s Teams, as well as technical staff. […]