Major League Soccer and JLab Audio, a leading audio company have signed a multi-year partnership extension which designates JLab as the official audio and microphone partner of the League. As part of the expanded partnership, JLab will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS FIFA League. With a […]
The British & Irish Lions and SA Rugby sign Castle Lager as official title partner
The British & Irish Lions and SA Rugby have announced Castle Lager will be the official title partner of the 2021 Tour of South Africa. The Castle Lager Lions Series kicks off on Saturday 3 July 2021 and sees the Lions visit some of the most impressive stadiums in world sport culminating in three Test […]
Davanti Tyres partner Wigan Warriors to increase presence in the UK
Wigan Warriors have signed a major partnership with international tyre manufacturer Davanti. As part of the multi-year partnership, Wigan Warriors will support the brand’s objective to further increase its presence within the UK and internationally. Davanti Tyres will benefit from having its logo on the upper back of the men’s and women’s first team playing […]
Vivendi becomes official sponsor of Rugby World Cup France 2023
Vivendi has been appointed as the Official Sponsors of the 2023 Rugby World Cup to be held in France. Vivendi, which had already supported France’s bid to host Rugby World Cup 2023, is also the competition’s only Official Entertainment Sponsor. The sponsorship is one of the first to be signed for the world’s third-largest sporting […]
AC Milan enters esports in partnership with QLASH
AC Milan is entering the world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020. The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where […]
Manchester United joins TikTok to create AR fan content
Manchester United has launched a TikTok channel with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments. With a focus on creativity and innovation, the club’s new TikTok channel Manchester United will pioneer fresh and unique ways of engaging with existing fans, while […]
AC Milan signs ETRO as official travel accessories supplier
AC Milan has named ETRO as the Official Travel Accessories Supplier of the Men’s First Team until the end of the 2020/21 season. As part of the partnership, the Rossoneri players will be provided with a new set of bespoke travel accessories created by ETRO, including a cabin trolley, backpack and toiletry bag, which will […]
Everton Women signs principal partnership agreement with MegaFon
Everton Women has signed a new multi-year principal partnership deal with MegaFon ahead of this weekend’s Vitality Women’s FA Cup Final. Digital and telecommunications company MegaFon has expanded their deal with the Club, in what is the biggest commercial deal in the women’s team’s history. As part of the agreement, MegaFon will receive branding on […]
EFL names Papa John’s as the official title sponsor
The EFL and Papa John’s have announced a three-year deal that will see the UK pizza takeaway company become the Official Title Sponsor of the EFL Trophy. The exclusive partnership, which will run until at least the end of the 2022/23 season, sees the competition, become known as the ‘Papa John’s Trophy’ with immediate effect. […]
LaLiga North America partners ThinkFoodGroup to expand its presence in the US
LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York’, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga […]